You can use this Bayesian A/B testing calculator to run any standard hypothesis Bayesian equation (up to a limit of 10 variations). To do so, specify the number of samples per variation (users, sessions, or impressions depending on your KPI) and the number of conversions (representing the number of clicks or goal completions). Click the Calculate button to compute probabilities.
Please note: This tool does not intend to represent, nor replace Dynamic Yield's product calculations. Calculations in this tool are based only on binary models, while Dynamic Yield's product calculations use a different formula for non-binary, revenue-based experiments as well as for handling probabilities for unique conversions.
DY Lab products are still in development but show a lot of promise, so we want to give you a chance to try them out. These products haven't been subjected to the same level of reliability, scalability, and security measures as other Dynamic Yield products, and are not being officially supported.Explore DY Labs →