Device Usage
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In March, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 73% – this is a 1% drop from February. In general, over the past twelve months, traffic from mobile made up 74.33% of overall visitors, with 23.75% coming from desktop, and 1.92% from tablet.
Conversion Rate
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In March, the conversion rate from Food & Beverage was the highest, at 6.37% – this is a 0.3% drop from February. In general, over the past twelve months, Food & Beverage has seen the highest conversion rates, at 6.64%, and Luxury & Jewelry has seen the lowest, at 1.26%.
Add-to-Cart Rate
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In March, the add-to-cart rate from Food & Beverage was the highest, at 11.29% – this is a 0.38% spike from February. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 11.55%, and Home & Furniture has seen the lowest, at 3.48%.
Cart Abandonment Rate
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In March, the shopping cart abandonment rate from Luxury & Jewelry was the highest, at 79.41% – this is a 0.08% drop from February. In general, over the past twelve months, Luxury & Jewelry has seen the highest shopping cart abandonment rates, at 80.16%, and Pet Care & Veterinary Services has seen the lowest, at 58.41%.
Average Order Value
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In March, the AOV from Luxury & Jewelry was the highest, at $426 – this is a 6% spike from February. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $319, and Beauty & Personal Care has seen the lowest, at $74.
Units per Transaction
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In March, the units per transaction from Consumer Goods was the highest, at 9.72 – this is a 2.18% spike from February. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 9.19, and Fashion, Accessories, and Apparel has seen the lowest, at 2.9.
Average Transactions per User
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In March, the transactions per user from Beauty & Personal Care was the highest, at 0.4 – this is a 20.22% drop from February. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.45, and Luxury & Jewelry has seen the lowest, at 0.05.
