Step 2: Input each personalization use case you are considering:
Why is this important?
Personalization can be overwhelming. The endless number of available opportunities often makes the roadmap process difficult for companies, especially ones that have not yet determined which strategies have the biggest impact or which KPIs benefit the most from a personalization-first approach. There may also be limited resources for a personalization program.
The key to a successful roadmap lies in thoughtful prioritization. Your chosen personalization strategies should be data-driven and aligned with what your team can realistically execute. After a decade of advising companies on how to build their personalization programs from the ground up, we’ve developed a set of ground rules and a template that can guide you in this process.
This tool is part of the Rooted Personalization methodology. Click here to find out more and visit the hub →
About DY Labs
DY Lab products are still in development but show a lot of promise, so we want to give you a chance to try them out. These products haven’t been subjected to the same level of reliability, scalability, and security measures as other Dynamic Yield products, and are not being officially supported.