Step 2: Input each personalization use case you are considering:
About the prioritization score
After filling in the information for all the use cases under consideration, you will have a prioritization score out of 10 for each campaign. The higher the number, the more valuable the campaign is according to this set of parameters.
In general, if the score is 8 or above, the recommendation is to execute the use case now. If the score is between 5-8, consider doing the use case later. If the score is lower than 4, it might be worth dropping the idea.
Data-backed prioritization can help your team make tough choices when there are too many ideas on the table to execute. Remember, your company’s KPI goals should also be considered, as the score may not reflect nuances that are particularly important to your industry.
Why is this important?
Personalization can be overwhelming. The endless number of available opportunities often makes the roadmap process difficult for companies, especially ones that have not yet determined which strategies have the biggest impact or which KPIs benefit the most from a personalization-first approach. There may also be limited resources for a personalization program.
The key to a successful roadmap lies in thoughtful prioritization. Your chosen personalization strategies should be data-driven and aligned with what your team can realistically execute. After a decade of advising companies on how to build their personalization programs from the ground up, we’ve developed a set of ground rules and a template that can guide you in this process.
This tool is part of the Rooted Personalization methodology. Click here to find out more and visit the hub →
About DY Labs
DY Lab products are still in development but show a lot of promise, so we want to give you a chance to try them out. These products haven’t been subjected to the same level of reliability, scalability, and security measures as other Dynamic Yield products, and are not being officially supported.