The average add-to-cart rate globally is 6.07%
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Add-to-cart rate statistics
In March, the add-to-cart rate from Food & Beverage was the highest, at 10.02% – this is a 1.3% spike from February. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 9.72%, and Luxury & Jewelry has seen the lowest, at 2.22%.
EMEA has witnessed the most add-to-carts overall (6.47%), followed by Americas (6.07%), and then APAC (3.78%). And in terms of device type, mobile has been responsible for 6.25% of add-to-carts, with tablet representing 6.04%, and 5.45% from desktop.
Major trends noticed:
Home & Furniture — fell by 17.18% in add-to-cart rate, from 3.35% in February to 2.82% March.
Consumer Goods — rose by 13.07% in add-to-cart rate, from 4.29% in February to 4.89% March.
Multi-Brand Retail — rose by 19.61% in add-to-cart rate, from 5.75% in February to 7% March.
Luxury & Jewelry — rose by 10.1% in add-to-cart rate, from 1.88% in February to 2.08% March.
Food & Beverage — rose by 13.87% in add-to-cart rate, from 8.72% in February to 10.02% March.
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