The average add-to-cart rate globally is 6.36%
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Add-to-cart rate statistics
In December, the add-to-cart rate from Food & Beverage was the highest, at 10.23% – this is a 2.91% drop from November. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 11.08%, and Luxury & Jewelry has seen the lowest, at 3.5%.
APAC has witnessed the most add-to-carts overall (6.99%), followed by Americas (6.44%), and then EMEA (6.22%). And in terms of device type, desktop has been responsible for 7.14% of add-to-carts, with tablet representing 6.5%, and 6.14% from mobile.
Major trends noticed:
Luxury & Jewelry — fell by 10.77% in add-to-cart rate, from 3.23% in November to 2.9% December.
Beauty & Personal Care — fell by 18.6% in add-to-cart rate, from 9.93% in November to 8.24% December.
Home & Furniture — fell by 14.51% in add-to-cart rate, from 4.36% in November to 3.77% December.
Food & Beverage — fell by 24.9% in add-to-cart rate, from 13.14% in November to 10.23% December.
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