The average add-to-cart rate globally is 6.41%
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Add-to-cart rate statistics
In January, the add-to-cart rate from Food & Beverage was the highest, at 10.42% – this is a 0.19% spike from December. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 10.98%, and Luxury & Jewelry has seen the lowest, at 3.43%.
APAC has witnessed the most add-to-carts overall (6.89%), followed by Americas (6.56%), and then EMEA (6.24%). And in terms of device type, desktop has been responsible for 7.13% of add-to-carts, with tablet representing 6.43%, and 6.2% from mobile.
Major trends noticed:
Pet Care & Veterinary Services — fell by 11.21% in add-to-cart rate, from 3.39% in December to 3.03% January.
Consumer Goods — fell by 21.11% in add-to-cart rate, from 6.39% in December to 5.17% January.
Beauty & Personal Care — rose by 11.76% in add-to-cart rate, from 8.24% in December to 9.27% January.
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