The average add-to-cart rate globally is 6.74%
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Add-to-cart rate statistics
In October, the add-to-cart rate from Food & Beverage was the highest, at 10.99% – this is a 0.08% spike from September. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 11.35%, and Home & Furniture has seen the lowest, at 3.48%.
APAC has witnessed the most add-to-carts overall (7.23%), followed by Americas (6.98%), and then EMEA (6.29%). And in terms of device type, desktop has been responsible for 7.77% of add-to-carts, with tablet representing 6.93%, and 6.36% from mobile.
Major trends noticed:
Luxury & Jewelry — fell by 12.94% in add-to-cart rate, from 3.62% in September to 3.18% October.
Home & Furniture — rose by 23.83% in add-to-cart rate, from 2.92% in September to 3.71% October.
Beauty & Personal Care — rose by 14.54% in add-to-cart rate, from 7.59% in September to 8.78% October.
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