The average add-to-cart rate globally is 6.41%
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Add-to-cart rate statistics
In August, the add-to-cart rate from Beauty & Personal Care was the highest, at 9.09% – this is a 0.12% drop from July. In general, over the past twelve months, Beauty & Personal Care has seen the highest add-to-cart rates, at 8.51%, and Luxury & Jewelry has seen the lowest, at 2.8%.
Americas has witnessed the most add-to-carts overall (6.74%), followed by EMEA (6.29%), and then APAC (5.6%). And in terms of device type, mobile has been responsible for 6.44% of add-to-carts, with tablet representing 6.34%, and 6.26% from desktop.
Major trends noticed:
Luxury & Jewelry — rose by 33.66% in add-to-cart rate, from 1.68% in July to 2.36% August.
Food & Beverage — rose by 22.97% in add-to-cart rate, from 5.51% in July to 6.94% August.
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