The average add-to-cart rate globally is 6.51%
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Add-to-cart rate statistics
In March, the add-to-cart rate from Food & Beverage was the highest, at 11.1% – this is a 0.22% spike from February. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 11.24%, and Luxury & Jewelry has seen the lowest, at 3.33%.
APAC has witnessed the most add-to-carts overall (7.19%), followed by Americas (6.55%), and then EMEA (6.36%). And in terms of device type, desktop has been responsible for 7.03% of add-to-carts, with tablet representing 6.53%, and 6.32% from mobile.
Major trends noticed:
Luxury & Jewelry — rose by 23.74% in add-to-cart rate, from 2.45% in February to 3.11% March.
Pet Care & Veterinary Services — fell by 11.28% in add-to-cart rate, from 3.56% in February to 3.18% March.
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