The average add-to-cart rate globally is 6.17%
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Add-to-cart rate statistics
In January, the add-to-cart rate from Beauty & Personal Care was the highest, at 9.98% – this is a 1.53% spike from December. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 10.45%, and Luxury & Jewelry has seen the lowest, at 2.32%.
Americas has witnessed the most add-to-carts overall (6.46%), followed by EMEA (6.24%), and then APAC (4.45%). And in terms of device type, mobile has been responsible for 6.29% of add-to-carts, with tablet representing 6.15%, and 5.75% from desktop.
Major trends noticed:
Pet Care & Veterinary Services — rose by 19.79% in add-to-cart rate, from 2.96% in December to 3.61% January.
Multi-Brand Retail — fell by 20.5% in add-to-cart rate, from 8.23% in December to 6.7% January.
Luxury & Jewelry — fell by 31.04% in add-to-cart rate, from 2.27% in December to 1.66% January.
Beauty & Personal Care — rose by 16.6% in add-to-cart rate, from 8.45% in December to 9.98% January.
Home & Furniture — fell by 14.27% in add-to-cart rate, from 3.98% in December to 3.45% January.
Consumer Goods — fell by 15.9% in add-to-cart rate, from 5.43% in December to 4.63% January.
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