The average add-to-cart rate globally is 6.61%
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Add-to-cart rate statistics
In June, the add-to-cart rate from Food & Beverage was the highest, at 9.71% – this is a 0.85% drop from May. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 11.25%, and Luxury & Jewelry has seen the lowest, at 3.09%.
APAC has witnessed the most add-to-carts overall (7.29%), followed by Americas (6.89%), and then EMEA (6.34%). And in terms of device type, desktop has been responsible for 6.7% of add-to-carts, with tablet representing 6.63%, and 6.55% from mobile.
Major trends noticed:
Fashion, Accessories, and Apparel — fell by 12.12% in add-to-cart rate, from 7.09% in May to 6.28% June.
Pet Care & Veterinary Services — fell by 15.28% in add-to-cart rate, from 3.17% in May to 2.72% June.
Beauty & Personal Care — rose by 19.86% in add-to-cart rate, from 7.12% in May to 8.69% June.
Luxury & Jewelry — fell by 13.28% in add-to-cart rate, from 2.65% in May to 2.32% June.
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