The average add-to-cart rate globally is 6.51%
MoM add-to-cart cart rate breakdown
% of items added to cart after product page view(s) by visitors over the past twelve months
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Add-to-cart rate statistics
In July, the add-to-cart rate from Beauty & Personal Care was the highest, at 9.22% – this is a 0.53% spike from June. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 10.62%, and Luxury & Jewelry has seen the lowest, at 2.92%.
Americas has witnessed the most add-to-carts overall (6.79%), followed by EMEA (6.34%), and then APAC (6.16%). And in terms of device type, tablet has been responsible for 6.62% of add-to-carts, with mobile representing 6.5%, and 6.43% from desktop.
Major trends noticed:
Luxury & Jewelry — fell by 31.42% in add-to-cart rate, from 2.32% in June to 1.69% July.
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