The average add-to-cart rate globally is 6.29%
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Add-to-cart rate statistics
In November, the add-to-cart rate from Beauty & Personal Care was the highest, at 10.38% – this is a 0.96% spike from October. In general, over the past twelve months, Beauty & Personal Care has seen the highest add-to-cart rates, at 8.74%, and Luxury & Jewelry has seen the lowest, at 2.51%.
Americas has witnessed the most add-to-carts overall (6.62%), followed by EMEA (6.27%), and then APAC (4.74%). And in terms of device type, mobile has been responsible for 6.35% of add-to-carts, with tablet representing 6.25%, and 5.96% from desktop.
Major trends noticed:
Home & Furniture — rose by 17.37% in add-to-cart rate, from 4.1% in October to 4.88% November.
Luxury & Jewelry — rose by 25.29% in add-to-cart rate, from 1.9% in October to 2.45% November.
Food & Beverage — rose by 19.68% in add-to-cart rate, from 6.69% in October to 8.15% November.
Consumer Goods — rose by 14.99% in add-to-cart rate, from 4.63% in October to 5.38% November.
Fashion, Accessories, and Apparel — rose by 14.06% in add-to-cart rate, from 6.35% in October to 7.31% November.
Multi-Brand Retail — rose by 17.4% in add-to-cart rate, from 7.66% in October to 9.12% November.
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