The average add-to-cart rate globally is 6.02%
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Add-to-cart rate statistics
In February, the add-to-cart rate from Beauty & Personal Care was the highest, at 9.06% – this is a 0.21% drop from January. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 9.76%, and Luxury & Jewelry has seen the lowest, at 2.28%.
Americas has witnessed the most add-to-carts overall (6.34%), followed by EMEA (6.15%), and then APAC (4.05%). And in terms of device type, mobile has been responsible for 6.18% of add-to-carts, with tablet representing 6.05%, and 5.5% from desktop.
Major trends noticed:
Multi-Brand Retail — fell by 15.26% in add-to-cart rate, from 6.7% in January to 5.75% February.
Luxury & Jewelry — rose by 11.9% in add-to-cart rate, from 1.66% in January to 1.87% February.
Pet Care & Veterinary Services — rose by 50.52% in add-to-cart rate, from 3.61% in January to 6.05% February.
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