The average add-to-cart rate globally is 6.41%
MoM add-to-cart cart rate breakdown
% of items added to cart after product page view(s) by visitors over the past twelve months
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Add-to-cart rate statistics
In September, the add-to-cart rate from Beauty & Personal Care was the highest, at 8.76% – this is a 0.32% drop from August. In general, over the past twelve months, Beauty & Personal Care has seen the highest add-to-cart rates, at 8.61%, and Luxury & Jewelry has seen the lowest, at 2.68%.
Americas has witnessed the most add-to-carts overall (6.73%), followed by EMEA (6.31%), and then APAC (5.39%). And in terms of device type, mobile has been responsible for 6.44% of add-to-carts, with tablet representing 6.3%, and 6.22% from desktop.
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