The average add-to-cart rate globally is 6.53%
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Add-to-cart rate statistics
In February, the add-to-cart rate from Food & Beverage was the highest, at 10.88% – this is a 1.16% drop from January. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 11.45%, and Luxury & Jewelry has seen the lowest, at 3.34%.
APAC has witnessed the most add-to-carts overall (6.99%), followed by Americas (6.68%), and then EMEA (6.34%). And in terms of device type, desktop has been responsible for 7.17% of add-to-carts, with tablet representing 6.53%, and 6.31% from mobile.
Major trends noticed:
Luxury & Jewelry — fell by 17.5% in add-to-cart rate, from 2.92% in January to 2.45% February.
Food & Beverage — fell by 10.12% in add-to-cart rate, from 12.04% in January to 10.88% February.
Pet Care & Veterinary Services — rose by 16.08% in add-to-cart rate, from 3.03% in January to 3.56% February.
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