The average add-to-cart rate globally is 6.52%
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Add-to-cart rate statistics
In November, the add-to-cart rate from Food & Beverage was the highest, at 13.14% – this is a 2.09% spike from October. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 11.39%, and Home & Furniture has seen the lowest, at 3.48%.
APAC has witnessed the most add-to-carts overall (7.03%), followed by Americas (6.7%), and then EMEA (6.24%). And in terms of device type, desktop has been responsible for 7.44% of add-to-carts, with tablet representing 6.71%, and 6.23% from mobile.
Major trends noticed:
Home & Furniture — rose by 15.84% in add-to-cart rate, from 3.72% in October to 4.36% November.
Consumer Goods — rose by 11.49% in add-to-cart rate, from 5.33% in October to 5.98% November.
Fashion, Accessories, and Apparel — rose by 12.86% in add-to-cart rate, from 6.26% in October to 7.12% November.
Food & Beverage — rose by 17.28% in add-to-cart rate, from 11.05% in October to 13.14% November.
Beauty & Personal Care — rose by 14.38% in add-to-cart rate, from 8.78% in October to 10.14% November.
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