The average add-to-cart rate globally is 6.23%
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Add-to-cart rate statistics
In December, the add-to-cart rate from Food & Beverage was the highest, at 10.09% – this is a 0.3% spike from November. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 9.65%, and Luxury & Jewelry has seen the lowest, at 2.41%.
Americas has witnessed the most add-to-carts overall (6.49%), followed by EMEA (6.26%), and then APAC (4.77%). And in terms of device type, mobile has been responsible for 6.32% of add-to-carts, with tablet representing 6.15%, and 5.85% from desktop.
Major trends noticed:
Multi-Brand Retail — fell by 10.26% in add-to-cart rate, from 9.12% in November to 8.23% December.
Home & Furniture — fell by 20.36% in add-to-cart rate, from 4.87% in November to 3.97% December.
Fashion, Accessories, and Apparel — fell by 14.1% in add-to-cart rate, from 7.29% in November to 6.33% December.
Beauty & Personal Care — fell by 20.15% in add-to-cart rate, from 10.38% in November to 8.48% December.
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