The average add-to-cart rate globally is 6.34%
MoM add-to-cart cart rate breakdown
% of items added to cart after product page view(s) by visitors over the past twelve months
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Add-to-cart rate statistics
In October, the add-to-cart rate from Beauty & Personal Care was the highest, at 9.43% – this is a 0.67% spike from September. In general, over the past twelve months, Beauty & Personal Care has seen the highest add-to-cart rates, at 8.7%, and Luxury & Jewelry has seen the lowest, at 2.57%.
Americas has witnessed the most add-to-carts overall (6.67%), followed by EMEA (6.29%), and then APAC (5.03%). And in terms of device type, mobile has been responsible for 6.4% of add-to-carts, with tablet representing 6.23%, and 6.07% from desktop.
Major trends noticed:
Luxury & Jewelry — fell by 14.18% in add-to-cart rate, from 2.19% in September to 1.9% October.
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