The average add-to-cart rate globally is 6.55%
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Add-to-cart rate statistics
In April, the add-to-cart rate from Food & Beverage was the highest, at 10.83% – this is a 0.27% drop from March. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 11.22%, and Luxury & Jewelry has seen the lowest, at 3.3%.
APAC has witnessed the most add-to-carts overall (7.27%), followed by Americas (6.58%), and then EMEA (6.4%). And in terms of device type, desktop has been responsible for 6.91% of add-to-carts, with tablet representing 6.62%, and 6.4% from mobile.
Major trends noticed:
Beauty & Personal Care — fell by 21.61% in add-to-cart rate, from 8.87% in March to 7.14% April.
Fashion, Accessories, and Apparel — rose by 10.64% in add-to-cart rate, from 6.41% in March to 7.13% April.
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