The average transactions per user globally is 0.11
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Average transactions per user statistics
In July, the transactions per user from Beauty & Personal Care was the highest, at 0.5 – this is a 15.05% spike from June. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 0.38, and Luxury & Jewelry has seen the lowest, at 0.02.
EMEA has witnessed the greatest number of transactions per user on average (0.12), followed by Americas (0.1), and then APAC (0.04). And in terms of device type, mobile has been responsible for 0.11 of ATPU, with desktop representing 0.11, and 0.1 from tablet.
Major trends noticed:
Beauty & Personal Care — rose by 15.05% in average transactions per user, from 0.43 in June to 0.5 in July.
Multi-Brand Retail — fell by 13.33% in average transactions per user, from 0.08 in June to 0.07 in July.
Consumer Goods — rose by 100% in average transactions per user, from 0.06 in June to 0.18 in July.
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