eCommerce Benchmarks
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The average transactions per user globally is 0.1

MoM ATPU breakdown Average number of transactions made per visitor over the past twelve months
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Average transactions per user statistics

In April, the transactions per user from Food & Beverage was the highest, at 0.29 – this is a 3.39% drop from March. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 0.37, and Luxury & Jewelry has seen the lowest, at 0.06.

Americas has witnessed the greatest number of transactions per user on average (0.1), followed by EMEA (0.09), and then APAC (0.05). And in terms of device type, desktop has been responsible for 0.14 of ATPU, with tablet representing 0.13, and 0.07 from mobile.

Major trends noticed:

Multi-Brand Retail — fell by 18.18% in average transactions per user, from 0.06 in March to 0.05 in April.

Home & Furniture — fell by 22.22% in average transactions per user, from 0.05 in March to 0.04 in April.

Fashion, Accessories, and Apparel — fell by 10.53% in average transactions per user, from 0.1 in March to 0.09 in April.

Pet Care & Veterinary Services — rose by 23.53% in average transactions per user, from 0.15 in March to 0.19 in April.

Luxury & Jewelry — rose by 22.22% in average transactions per user, from 0.04 in March to 0.05 in April.

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