eCommerce Benchmarks
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The average transactions per user globally is 0.11

MoM ATPU breakdown Average number of transactions made per visitor over the past twelve months
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Average transactions per user statistics

In August, the transactions per user from Food & Beverage was the highest, at 0.36 – this is a 5.71% spike from July. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 0.33, and Luxury & Jewelry has seen the lowest, at 0.07.

EMEA has witnessed the greatest number of transactions per user on average (0.13), followed by Americas (0.12), and then APAC (0.06). And in terms of device type, desktop has been responsible for 0.18 of ATPU, with tablet representing 0.15, and 0.08 from mobile.

Major trends noticed:

Pet Care & Veterinary Services — fell by 15.38% in average transactions per user, from 0.14 in July to 0.12 in August.

Consumer Goods — fell by 15.38% in average transactions per user, from 0.14 in July to 0.12 in August.

Luxury & Jewelry — rose by 33.33% in average transactions per user, from 0.05 in July to 0.07 in August.

Fashion, Accessories, and Apparel — fell by 10.53% in average transactions per user, from 0.1 in July to 0.09 in August.

Multi-Brand Retail — fell by 14.29% in average transactions per user, from 0.15 in July to 0.13 in August.

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