eCommerce Benchmarks
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The average transactions per user globally is 0.09

MoM ATPU breakdown Average number of transactions made per visitor over the past twelve months
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Average transactions per user statistics

In March, the units per transaction from Food & Beverage was the highest, at 0.29 – this is a 18.75% drop from February. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 0.32, and Home & Furniture has seen the lowest, at 0.05.

EMEA has witnessed the greatest number of transactions per user on average (0.1), followed by Americas (0.09), and then APAC (0.07). And in terms of device type, tablet has been responsible for 0.12 of ATPU, with desktop representing 0.1, and 0.09 from mobile.

Major trends noticed:

Consumer Goods — rose by 18.18% in average transactions per user, from 0.05 in February to 0.06 in March.

Fashion, Accessories, and Apparel — rose by 10.53% in average transactions per user, from 0.09 in February to 0.1 in March.

Food & Beverage — fell by 18.75% in average transactions per user, from 0.35 in February to 0.29 in March.

Home & Furniture — fell by 22.22% in average transactions per user, from 0.05 in February to 0.04 in March.

Luxury & Jewelry — fell by 18.18% in average transactions per user, from 0.06 in February to 0.05 in March.

Pet Care & Veterinary Services — rose by 14.29% in average transactions per user, from 0.13 in February to 0.15 in March.

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