eCommerce Benchmarks

The average transactions per user globally is 0.15

MoM ATPU breakdown Average number of transactions made per visitor over the past twelve months
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Average transactions per user statistics

In March, the transactions per user from Beauty & Personal Care was the highest, at 0.4 – this is a 20.22% drop from February. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.45, and Luxury & Jewelry has seen the lowest, at 0.05.

EMEA has witnessed the greatest number of transactions per user on average (0.18), followed by APAC (0.13), and then Americas (0.12). And in terms of device type, desktop has been responsible for 0.2 of ATPU, with tablet representing 0.16, and 0.13 from mobile.

Major trends noticed:

Food & Beverage — fell by 38.46% in average transactions per user, from 0.31 in February to 0.21 in March.

Multi-Brand Retail — fell by 19.05% in average transactions per user, from 0.23 in February to 0.19 in March.

Fashion, Accessories, and Apparel — fell by 10.53% in average transactions per user, from 0.1 in February to 0.09 in March.

Beauty & Personal Care — fell by 20.22% in average transactions per user, from 0.49 in February to 0.4 in March.

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