eCommerce Benchmarks

The average transactions per user globally is 0.08

MoM ATPU breakdown Average number of transactions made per visitor over the past twelve months
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Average transactions per user statistics

In September, the units per transaction from Food & Beverage was the highest, at 0.37 – this is a 2.67% drop from August. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 0.27, and Multi-Brand Retail has seen the lowest, at 0.04.

EMEA has witnessed the greatest number of transactions per user on average (0.09), followed by Americas (0.08), and then APAC (0.06). And in terms of device type, tablet has been responsible for 0.11 of ATPU, with desktop representing 0.09, and 0.08 from mobile.

Major trends noticed:

Luxury & Jewelry — rose by 18.18% in average transactions per user, from 0.05 in August to 0.06 in September.

Multi-Brand Retail — rose by 16.67% in average transactions per user, from 0.11 in August to 0.13 in September.

Home & Furniture — rose by 50% in average transactions per user, from 0.12 in August to 0.2 in September.

Beauty & Personal Care — fell by 10.53% in average transactions per user, from 0.2 in August to 0.18 in September.

Pet Care & Veterinary Services — rose by 11.76% in average transactions per user, from 0.08 in August to 0.09 in September.

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