The average transactions per user globally is 0.11
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Average transactions per user statistics
In April, the transactions per user from Food & Beverage was the highest, at 0.53 – this is a 25.53% spike from March. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.37, and Luxury & Jewelry has seen the lowest, at 0.03.
EMEA has witnessed the greatest number of transactions per user on average (0.13), followed by Americas (0.09), and then APAC (0.05). And in terms of device type, mobile has been responsible for 0.11 of ATPU, with desktop representing 0.11, and 0.1 from tablet.
Major trends noticed:
Home & Furniture — rose by 25% in average transactions per user, from 0.07 in March to 0.09 in April.
Consumer Goods — fell by 15.38% in average transactions per user, from 0.07 in March to 0.06 in April.
Beauty & Personal Care — fell by 13.7% in average transactions per user, from 0.39 in March to 0.34 in April.
Multi-Brand Retail — fell by 11.76% in average transactions per user, from 0.09 in March to 0.08 in April.
Pet Care & Veterinary Services — rose by 31.58% in average transactions per user, from 0.32 in March to 0.44 in April.
Food & Beverage — rose by 25.53% in average transactions per user, from 0.41 in March to 0.53 in April.
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