The average transactions per user globally is 0.11
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Average transactions per user statistics
In May, the transactions per user from Beauty & Personal Care was the highest, at 0.41 – this is a 12.99% spike from April. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.37, and Luxury & Jewelry has seen the lowest, at 0.02.
EMEA has witnessed the greatest number of transactions per user on average (0.12), followed by Americas (0.09), and then APAC (0.05). And in terms of device type, mobile has been responsible for 0.11 of ATPU, with tablet representing 0.1, and 0.1 from desktop.
Major trends noticed:
Beauty & Personal Care — rose by 12.99% in average transactions per user, from 0.36 in April to 0.41 in May.
Pet Care & Veterinary Services — fell by 11.76% in average transactions per user, from 0.45 in April to 0.4 in May.
Home & Furniture — fell by 11.76% in average transactions per user, from 0.09 in April to 0.08 in May.
Fashion, Accessories, and Apparel — rose by 13.33% in average transactions per user, from 0.07 in April to 0.08 in May.
Food & Beverage — fell by 38.2% in average transactions per user, from 0.53 in April to 0.36 in May.
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