eCommerce Benchmarks

The average transactions per user globally is 0.11

MoM ATPU breakdown Average number of transactions made per visitor over the past twelve months
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Average transactions per user statistics

In October, the transactions per user from Consumer Goods was the highest, at 0.3 – this is a 100% spike from September. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 0.24, and Home & Furniture has seen the lowest, at 0.05.

Americas has witnessed the greatest number of transactions per user on average (0.11), followed by APAC (0.1), and then EMEA (0.07). And in terms of device type, desktop has been responsible for 0.17 of ATPU, with tablet representing 0.13, and 0.09 from mobile.

Major trends noticed:

Fashion, Accessories, and Apparel — fell by 11.76% in average transactions per user, from 0.09 in September to 0.08 in October.

Consumer Goods — rose by 100% in average transactions per user, from 0.1 in September to 0.3 in October.

Multi-Brand Retail — rose by 19.35% in average transactions per user, from 0.14 in September to 0.17 in October.

Food & Beverage — rose by 43.48% in average transactions per user, from 0.18 in September to 0.28 in October.

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