The average transactions per user globally is 0.11
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Average transactions per user statistics
In March, the transactions per user from Food & Beverage was the highest, at 0.17 – this is a 11.11% drop from February. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 0.22, and Home & Furniture has seen the lowest, at 0.06.
Americas has witnessed the greatest number of transactions per user on average (0.12), followed by APAC (0.07), and then EMEA (0.06). And in terms of device type, desktop has been responsible for 0.19 of ATPU, with tablet representing 0.16, and 0.07 from mobile.
Major trends noticed:
Pet Care & Veterinary Services — fell by 22.22% in average transactions per user, from 0.15 in February to 0.12 in March.
Luxury & Jewelry — rose by 85.71% in average transactions per user, from 0.06 in February to 0.15 in March.
Food & Beverage — fell by 11.11% in average transactions per user, from 0.19 in February to 0.17 in March.
Multi-Brand Retail — rose by 30.77% in average transactions per user, from 0.11 in February to 0.15 in March.
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