The average transactions per user globally is 0.11
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Average transactions per user statistics
In June, the transactions per user from Food & Beverage was the highest, at 0.45 – this is a 22.22% spike from May. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 0.39, and Luxury & Jewelry has seen the lowest, at 0.02.
EMEA has witnessed the greatest number of transactions per user on average (0.13), followed by Americas (0.09), and then APAC (0.04). And in terms of device type, mobile has been responsible for 0.11 of ATPU, with desktop representing 0.11, and 0.1 from tablet.
Major trends noticed:
Home & Furniture — rose by 40% in average transactions per user, from 0.08 in May to 0.12 in June.
Food & Beverage — rose by 22.22% in average transactions per user, from 0.36 in May to 0.45 in June.
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