eCommerce Benchmarks
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The average transactions per user globally is 0.15

MoM ATPU breakdown Average number of transactions made per visitor over the past twelve months
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Average transactions per user statistics

In June, the transactions per user from Beauty & Personal Care was the highest, at 0.33 – this is a 0% drop from May. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.43, and Luxury & Jewelry has seen the lowest, at 0.05.

EMEA has witnessed the greatest number of transactions per user on average (0.16), followed by Americas (0.14), and then APAC (0.14). And in terms of device type, desktop has been responsible for 0.22 of ATPU, with tablet representing 0.15, and 0.13 from mobile.

Major trends noticed:

Luxury & Jewelry — fell by 22.22% in average transactions per user, from 0.05 in May to 0.04 in June.

Pet Care & Veterinary Services — fell by 11.11% in average transactions per user, from 0.19 in May to 0.17 in June.

Home & Furniture — rose by 12.5% in average transactions per user, from 0.15 in May to 0.17 in June.

Food & Beverage — rose by 28.57% in average transactions per user, from 0.18 in May to 0.24 in June.

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