eCommerce Benchmarks

The average add-to-cart rate globally is 6.96%

MoM add-to-cart cart rate breakdown % of items added to cart after product page view(s) by visitors over the past twelve months
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Add-to-cart rate statistics

In August, the add-to-cart rate from Food & Beverage was the highest, at 10.69% – this is a 0.64% drop from July. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 11.13%, and Luxury & Jewelry has seen the lowest, at 3.35%.

Americas has witnessed the most add-to-carts overall (7.05%), followed by EMEA (7.05%), and then APAC (5.32%). And in terms of device type, tablet has been responsible for 7.95% of add-to-carts, with desktop representing 7.73%, and 6.54% from mobile.

Major trends noticed:

Luxury & Jewelry — fell by 14.78% in add-to-cart rate, from 3.56% in July to 3.07% August.

Multi-Brand Retail — fell by 29.86% in add-to-cart rate, from 6.62% in July to 4.9% August.

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