The average add-to-cart rate globally is 5.98%
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Add-to-cart rate statistics
In May, the add-to-cart rate from Food & Beverage was the highest, at 13.18% – this is a 1.3% spike from April. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 10.43%, and Luxury & Jewelry has seen the lowest, at 1.72%.
EMEA has witnessed the most add-to-carts overall (6.29%), followed by Americas (6.16%), and then APAC (3.26%). And in terms of device type, mobile has been responsible for 6.23% of add-to-carts, with tablet representing 6.01%, and 5.18% from desktop.
Major trends noticed:
Consumer Goods — rose by 14.55% in add-to-cart rate, from 4.08% in April to 4.72% May.
Food & Beverage — rose by 10.38% in add-to-cart rate, from 11.88% in April to 13.18% May.
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