The average add-to-cart rate globally is 6.08%
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Add-to-cart rate statistics
In July, the add-to-cart rate from Beauty & Personal Care was the highest, at 9.46% – this is a 0.08% drop from June. In general, over the past twelve months, Beauty & Personal Care has seen the highest add-to-cart rates, at 9.56%, and Luxury & Jewelry has seen the lowest, at 1.76%.
EMEA has witnessed the most add-to-carts overall (6.48%), followed by Americas (6.1%), and then APAC (3.24%). And in terms of device type, mobile has been responsible for 6.35% of add-to-carts, with tablet representing 6.12%, and 5.21% from desktop.
Major trends noticed:
Pet Care & Veterinary Services — fell by 14.44% in add-to-cart rate, from 6.46% in June to 5.59% July.
Consumer Goods — fell by 13.36% in add-to-cart rate, from 4.55% in June to 3.98% July.
Food & Beverage — fell by 50.6% in add-to-cart rate, from 9.41% in June to 5.61% July.
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