The average add-to-cart rate globally is 6.17%
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Add-to-cart rate statistics
In September, the add-to-cart rate from Food & Beverage was the highest, at 11.77% – this is a 0.04% drop from August. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 11.29%, and Multi-Brand Retail has seen the lowest, at 2.27%.
Americas has witnessed the most add-to-carts overall (6.33%), followed by EMEA (6.27%), and then APAC (3.74%). And in terms of device type, tablet has been responsible for 6.79% of add-to-carts, with desktop representing 6.21%, and 6.1% from mobile.
Major trends noticed:
Multi-Brand Retail — rose by 17.65% in add-to-cart rate, from 5.01% in August to 5.98% September.
Beauty & Personal Care — fell by 31.39% in add-to-cart rate, from 12.09% in August to 8.81% September.
Pet Care & Veterinary Services — rose by 13.3% in add-to-cart rate, from 4.28% in August to 4.89% September.
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