The average add-to-cart rate globally is 7.16%
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Add-to-cart rate statistics
In March, the add-to-cart rate from Food & Beverage was the highest, at 12.55% – this is a 0.01% spike from February. In general, over the past twelve months, Beauty & Personal Care has seen the highest add-to-cart rates, at 12.05%, and Multi-Brand Retail has seen the lowest, at 3.11%.
Americas has witnessed the most add-to-carts overall (7.52%), followed by EMEA (7.08%), and then APAC (4.84%). And in terms of device type, desktop has been responsible for 7.78% of add-to-carts, with tablet representing 7.48%, and 7.01% from mobile.
Major trends noticed:
Beauty & Personal Care — fell by 13.04% in add-to-cart rate, from 10.78% in February to 9.46% March.
Consumer Goods — fell by 27.81% in add-to-cart rate, from 5.53% in February to 4.18% March.
Luxury & Jewelry — fell by 12.32% in add-to-cart rate, from 4.48% in February to 3.96% March.
Multi-Brand Retail — fell by 24.77% in add-to-cart rate, from 1.86% in February to 1.45% March.
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