eCommerce Benchmarks

The average add-to-cart rate globally is 7.44%

MoM add-to-cart cart rate breakdown % of items added to cart after product page view(s) by visitors over the past twelve months
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Add-to-cart rate statistics

In March, the add-to-cart rate from Food & Beverage was the highest, at 13.89% – this is a 4.02% spike from February. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 9.66%, and Luxury & Jewelry has seen the lowest, at 3.87%.

Americas has witnessed the most add-to-carts overall (7.56%), followed by APAC (6.34%), and then EMEA (5.94%). And in terms of device type, tablet has been responsible for 8.72% of add-to-carts, with desktop representing 8.41%, and 6.86% from mobile.

Major trends noticed:

Luxury & Jewelry — fell by 24.71% in add-to-cart rate, from 4.32% in February to 3.37% March.

Food & Beverage — rose by 33.84% in add-to-cart rate, from 9.87% in February to 13.89% March.

Multi-Brand Retail — rose by 12.52% in add-to-cart rate, from 8.01% in February to 9.08% March.

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