eCommerce Benchmarks

The average add-to-cart rate globally is 6.87%

MoM add-to-cart cart rate breakdown % of items added to cart after product page view(s) by visitors over the past six months
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Add-to-cart rate statistics

In December, the add-to-cart rate from Beauty & Personal Care was the highest, at 14.03% – this is a 1.07% drop from November. In general, over the past six months, Beauty & Personal Care has seen the highest add-to-cart rates, at 12.99%, and Multi-Brand Retail has seen the lowest, at 1.99%.

Americas has witnessed the most add-to-carts overall (6.97%), followed by EMEA (6.87%), and then APAC (4.78%). And in terms of device type, tablet has been responsible for 7.19% of add-to-carts, with desktop representing 7.14%, and 6.72% from mobile.

Major trends noticed:

Home & Furniture — fell by 20.37% in add-to-cart rate, from 5.03% in November to 4.1% December.

Luxury & Jewelry — fell by 12.65% in add-to-cart rate, from 4.37% in November to 3.85% December.

Multi-Brand Retail — rose by 11.69% in add-to-cart rate, from 1.53% in November to 1.72% December.

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