The average add-to-cart rate globally is 5.96%
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Add-to-cart rate statistics
In April, the add-to-cart rate from Beauty & Personal Care was the highest, at 8.8% – this is a 0.1% drop from March. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 9.55%, and Luxury & Jewelry has seen the lowest, at 2.15%.
EMEA has witnessed the most add-to-carts overall (6.4%), followed by Americas (5.95%), and then APAC (3.49%). And in terms of device type, mobile has been responsible for 6.19% of add-to-carts, with tablet representing 5.98%, and 5.22% from desktop.
Major trends noticed:
Home & Furniture — rose by 10.46% in add-to-cart rate, from 2.81% in March to 3.12% April.
Luxury & Jewelry — rose by 11.34% in add-to-cart rate, from 2.08% in March to 2.33% April.
Food & Beverage — fell by 25.55% in add-to-cart rate, from 10.02% in March to 7.75% April.
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