The average add-to-cart rate globally is 6.04%
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Add-to-cart rate statistics
In September, the add-to-cart rate from Beauty & Personal Care was the highest, at 9.47% – this is a 0.1% spike from August. In general, over the past twelve months, Beauty & Personal Care has seen the highest add-to-cart rates, at 9.6%, and Luxury & Jewelry has seen the lowest, at 1.7%.
EMEA has witnessed the most add-to-carts overall (6.4%), followed by Americas (5.99%), and then APAC (3.46%). And in terms of device type, mobile has been responsible for 6.33% of add-to-carts, with tablet representing 5.99%, and 5.03% from desktop.
Major trends noticed:
Fashion, Accessories, and Apparel — rose by 10.53% in add-to-cart rate, from 5.76% in August to 6.4% September.
Consumer Goods — rose by 17.91% in add-to-cart rate, from 3.66% in August to 4.38% September.
Luxury & Jewelry — rose by 18.56% in add-to-cart rate, from 1.32% in August to 1.59% September.
Pet Care & Veterinary Services — rose by 20.64% in add-to-cart rate, from 3.78% in August to 4.65% September.
Multi-Brand Retail — rose by 24.05% in add-to-cart rate, from 5.34% in August to 6.8% September.
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