eCommerce Benchmarks
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The average add-to-cart rate globally is 6.17%

MoM add-to-cart cart rate breakdown % of items added to cart after product page view(s) by visitors over the past twelve months
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Add-to-cart rate statistics

In September, the add-to-cart rate from Food & Beverage was the highest, at 11.77% – this is a 0.04% drop from August. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 11.29%, and Multi-Brand Retail has seen the lowest, at 2.27%.

Americas has witnessed the most add-to-carts overall (6.33%), followed by EMEA (6.27%), and then APAC (3.74%). And in terms of device type, tablet has been responsible for 6.79% of add-to-carts, with desktop representing 6.21%, and 6.1% from mobile.

Major trends noticed:

Multi-Brand Retail — rose by 17.65% in add-to-cart rate, from 5.01% in August to 5.98% September.

Beauty & Personal Care — fell by 31.39% in add-to-cart rate, from 12.09% in August to 8.81% September.

Pet Care & Veterinary Services — rose by 13.3% in add-to-cart rate, from 4.28% in August to 4.89% September.

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