The average add-to-cart rate globally is 7.23%
MoM add-to-cart cart rate breakdown
% of items added to cart after product page view(s) by visitors over the past twelve months
Filter by
- Filter by
Add-to-cart rate statistics
In June, the add-to-cart rate from Food & Beverage was the highest, at 11.16% – this is a 0.29% drop from May. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 11.12%, and Home & Furniture has seen the lowest, at 3.23%.
Americas has witnessed the most add-to-carts overall (7.51%), followed by APAC (7.36%), and then EMEA (6.85%). And in terms of device type, desktop has been responsible for 8.38% of add-to-carts, with tablet representing 7.47%, and 6.81% from mobile.
Major trends noticed:
Pet Care & Veterinary Services — fell by 46.31% in add-to-cart rate, from 7.1% in May to 4.43% June.
Explore six other KPIs and discover how you compare using our eCommerce statistics
