eCommerce Benchmarks

The average add-to-cart rate globally is 7%

MoM add-to-cart cart rate breakdown % of items added to cart after product page view(s) by visitors over the past twelve months
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Add-to-cart rate statistics

In December, the add-to-cart rate from Food & Beverage was the highest, at 12.27% – this is a 1.2% drop from November. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 12.45%, and Home & Furniture has seen the lowest, at 3.6%.

EMEA has witnessed the most add-to-carts overall (7.26%), followed by Americas (6.9%), and then APAC (5.94%). And in terms of device type, tablet has been responsible for 7.7% of add-to-carts, with desktop representing 7.66%, and 6.7% from mobile.

Major trends noticed:

Multi-Brand Retail — fell by 34.74% in add-to-cart rate, from 6.25% in November to 4.4% December.

Consumer Goods — rose by 18.28% in add-to-cart rate, from 6.91% in November to 8.3% December.

Pet Care & Veterinary Services — fell by 11.02% in add-to-cart rate, from 7.47% in November to 6.69% December.

Home & Furniture — fell by 18.77% in add-to-cart rate, from 4.43% in November to 3.67% December.

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