eCommerce Benchmarks

The average add-to-cart rate globally is 7.16%

MoM add-to-cart cart rate breakdown % of items added to cart after product page view(s) by visitors over the past twelve months
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Add-to-cart rate statistics

In March, the add-to-cart rate from Food & Beverage was the highest, at 12.55% – this is a 0.01% spike from February. In general, over the past twelve months, Beauty & Personal Care has seen the highest add-to-cart rates, at 12.05%, and Multi-Brand Retail has seen the lowest, at 3.11%.

Americas has witnessed the most add-to-carts overall (7.52%), followed by EMEA (7.08%), and then APAC (4.84%). And in terms of device type, desktop has been responsible for 7.78% of add-to-carts, with tablet representing 7.48%, and 7.01% from mobile.

Major trends noticed:

Beauty & Personal Care — fell by 13.04% in add-to-cart rate, from 10.78% in February to 9.46% March.

Consumer Goods — fell by 27.81% in add-to-cart rate, from 5.53% in February to 4.18% March.

Luxury & Jewelry — fell by 12.32% in add-to-cart rate, from 4.48% in February to 3.96% March.

Multi-Brand Retail — fell by 24.77% in add-to-cart rate, from 1.86% in February to 1.45% March.

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