The average add-to-cart rate globally is 6.07%
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Add-to-cart rate statistics
In June, the add-to-cart rate from Beauty & Personal Care was the highest, at 9.54% – this is a 0.04% drop from May. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 10.19%, and Luxury & Jewelry has seen the lowest, at 1.72%.
EMEA has witnessed the most add-to-carts overall (6.48%), followed by Americas (6.1%), and then APAC (3.16%). And in terms of device type, mobile has been responsible for 6.31% of add-to-carts, with tablet representing 6.1%, and 5.26% from desktop.
Major trends noticed:
Food & Beverage — fell by 33.38% in add-to-cart rate, from 13.18% in May to 9.41% June.
Home & Furniture — rose by 11.66% in add-to-cart rate, from 3.15% in May to 3.54% June.
Consumer Goods — fell by 12.58% in add-to-cart rate, from 4.73% in May to 4.17% June.
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