eCommerce Benchmarks

The average add-to-cart rate globally is 7.93%

MoM add-to-cart cart rate breakdown % of items added to cart after product page view(s) by visitors over the past twelve months
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Add-to-cart rate statistics

In October, the add-to-cart rate from Food & Beverage was the highest, at 17.17% – this is a 9.51% spike from September. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 13.43%, and Luxury & Jewelry has seen the lowest, at 3.49%.

Americas has witnessed the most add-to-carts overall (8.12%), followed by APAC (7.54%), and then EMEA (5.37%). And in terms of device type, desktop has been responsible for 8.66% of add-to-carts, with tablet representing 8.27%, and 7.52% from mobile.

Major trends noticed:

Beauty & Personal Care — rose by 11.24% in add-to-cart rate, from 9.82% in September to 10.99% October.

Food & Beverage — rose by 76.6% in add-to-cart rate, from 7.66% in September to 17.17% October.

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