eCommerce Benchmarks

The average add-to-cart rate globally is 7.51%

MoM add-to-cart cart rate breakdown % of items added to cart after product page view(s) by visitors over the past twelve months
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Add-to-cart rate statistics

In March, the add-to-cart rate from Food & Beverage was the highest, at 11.29% – this is a 0.38% spike from February. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 11.55%, and Home & Furniture has seen the lowest, at 3.48%.

Americas has witnessed the most add-to-carts overall (7.55%), followed by APAC (7.44%), and then EMEA (7.39%). And in terms of device type, desktop has been responsible for 8.54% of add-to-carts, with tablet representing 7.68%, and 7.14% from mobile.

Major trends noticed:

Home & Furniture — fell by 22.52% in add-to-cart rate, from 3.36% in February to 2.68% March.

Fashion, Accessories, and Apparel — fell by 10.76% in add-to-cart rate, from 7.64% in February to 6.86% March.

Luxury & Jewelry — fell by 11.32% in add-to-cart rate, from 3.36% in February to 3% March.

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