eCommerce Benchmarks

The average add-to-cart rate globally is 6.87%

MoM add-to-cart cart rate breakdown % of items added to cart after product page view(s) by visitors over the past twelve months
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Add-to-cart rate statistics

In April, the add-to-cart rate from Food & Beverage was the highest, at 10.6% – this is a 1.25% drop from March. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 11.47%, and Luxury & Jewelry has seen the lowest, at 3.55%.

Americas has witnessed the most add-to-carts overall (7.64%), followed by EMEA (5.62%), and then APAC (3.95%). And in terms of device type, desktop has been responsible for 7.81% of add-to-carts, with tablet representing 7.69%, and 6.34% from mobile.

Major trends noticed:

Food & Beverage — fell by 11.14% in add-to-cart rate, from 11.85% in March to 10.6% April.

Home & Furniture — fell by 14.09% in add-to-cart rate, from 3.95% in March to 3.43% April.

Beauty & Personal Care — fell by 14.23% in add-to-cart rate, from 8.43% in March to 7.31% April.

Luxury & Jewelry — rose by 13.44% in add-to-cart rate, from 3.4% in March to 3.89% April.

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