The average add-to-cart rate globally is 7.6%
MoM add-to-cart cart rate breakdown
% of items added to cart after product page view(s) by visitors over the past twelve months
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Add-to-cart rate statistics
In February, the add-to-cart rate from Food & Beverage was the highest, at 10.91% – this is a 0.08% drop from January. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 11.64%, and Home & Furniture has seen the lowest, at 3.56%.
APAC has witnessed the most add-to-carts overall (7.69%), followed by Americas (7.56%), and then EMEA (7.52%). And in terms of device type, desktop has been responsible for 8.58% of add-to-carts, with tablet representing 7.72%, and 7.25% from mobile.
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