eCommerce Benchmarks

The average order value globally
is $131

MoM AOV breakdown The number of unique purchases per visitor over the past twelve months
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Average order value statistics

In July, the AOV from Home & Furniture was the highest, at $302 – this is a 6% spike from June. In general, over the past twelve months, Home & Furniture has seen the highest average order values, at $290, and Pet Care & Veterinary Services has seen the lowest, at $88.

EMEA has witnessed the largest average order values overall ($150), followed by APAC ($135), and then Americas ($119). And in terms of device type, desktop has been responsible for average order values of $144, with mobile representing $123, and $121 from tablet.

Major trends noticed:

Multi-Brand Retail — fell by 11% in average order value, from $267 in June to $239 in July.

Explore six other KPIs and discover how you compare using our eCommerce statistics