eCommerce Benchmarks

The average order value globally
is $112

MoM AOV breakdown The number of unique purchases per visitor over the past twelve months
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Average order value statistics

In August, the AOV from Home & Furniture was the highest, at $250 – this is a 6% drop from July. In general, over the past twelve months, Home & Furniture has seen the highest average order values, at $251, and Pet Care & Veterinary Services has seen the lowest, at $69.

EMEA has witnessed the largest average order values overall ($201), followed by Americas ($107), and then APAC ($105). And in terms of device type, desktop has been responsible for average order values of $123, with mobile representing $107, and $81 from tablet.

Explore six other KPIs and discover how you compare using our eCommerce statistics