The average order value globally
is $132
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Average order value statistics
In August, the AOV from Luxury & Jewelry was the highest, at $385 – this is a 14% spike from July. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $327, and Beauty & Personal Care has seen the lowest, at $74.
Americas has witnessed the largest average order values overall ($175), followed by APAC ($148), and then EMEA ($107). And in terms of device type, desktop has been responsible for average order values of $150, with mobile representing $124, and $121 from tablet.
Major trends noticed:
Luxury & Jewelry — rose by 14% in average order value, from $336 in July to $385 in August.
Fashion, Accessories, and Apparel — rose by 12% in average order value, from $161 in July to $182 in August.
Home & Furniture — rose by 11% in average order value, from $229 in July to $255 in August.
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