eCommerce Benchmarks
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The average order value globally
is $185

MoM AOV breakdown The number of unique purchases per visitor over the past twelve months
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Average order value statistics

In June, the AOV from Luxury & Jewelry was the highest, at $530 – this is a 5% spike from May. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $386, and Pet Care & Veterinary Services has seen the lowest, at $63.

EMEA has witnessed the largest average order values overall ($208), followed by Americas ($157), and then APAC ($119). And in terms of device type, desktop has been responsible for average order values of $255, with mobile representing $164, and $161 from tablet.

Major trends noticed:

Consumer Goods — fell by 36% in average order value, from $296 in May to $206 in June.

Explore six other KPIs and discover how you compare using our eCommerce statistics