The average order value globally
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Average order value statistics
In March, the AOV from Home & Furniture was the highest, at $238 – this is a 1% spike from February. In general, over the past twelve months, Home & Furniture has seen the highest average order values, at $215, and Beauty & Personal Care has seen the lowest, at $73.
EMEA has witnessed the largest average order values overall ($170), followed by APAC ($106), and then Americas ($105). And in terms of device type, desktop has been responsible for average order values of $118, with mobile representing $102, and $80 from tablet.
Major trends noticed:
Beauty & Personal Care — rose by 12% in average order value, from $70 in February to $79 in March.
Consumer Goods — rose by 15% in average order value, from $105 in February to $122 in March.
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