eCommerce Benchmarks
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The average order value globally
is $128.05

MoM AOV breakdown The number of unique purchases per visitor over the past six months
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Average order value statistics

In October, the AOV from Home & Furniture was the highest, at $305.51 – this is a 10.43% spike from September. In general, over the past six months, Home & Furniture has seen the highest average order values, at $277.81, and Pet Care & Veterinary Services has seen the lowest, at $68.31.

EMEA has witnessed the largest average order values overall ($132.4), followed by APAC ($130.63), and then Americas ($125.51). And in terms of device type, desktop has been responsible for average order values of $146.23, with tablet representing $131.46, and $114.19 from mobile.

Major trends noticed:

Home & Furniture — rose by 10.43% in average order value, from $275.23 in September to $305.51 in October.

Luxury & Jewelry — rose by 48.23% in average order value, from $94.52 in September to $154.59 in October.

Explore six other KPIs and discover how you compare using our eCommerce statistics