eCommerce Benchmarks
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The average order value globally
is $131

MoM AOV breakdown The number of unique purchases per visitor over the past twelve months
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Average order value statistics

In February, the AOV from Home & Furniture was the highest, at $314 – this is a 4% spike from January. In general, over the past twelve months, Home & Furniture has seen the highest average order values, at $281, and Pet Care & Veterinary Services has seen the lowest, at $72.

EMEA has witnessed the largest average order values overall ($140), followed by APAC ($126), and then Americas ($124). And in terms of device type, desktop has been responsible for average order values of $148, with tablet representing $131, and $117 from mobile.

Major trends noticed:

Luxury & Jewelry — rose by 22% in average order value, from $158 in January to $198 in February.

Pet Care & Veterinary Services — rose by 37% in average order value, from $71 in January to $103 in February.

Beauty & Personal Care — rose by 22% in average order value, from $72 in January to $90 in February.

Explore six other KPIs and discover how you compare using our eCommerce statistics