The average order value globally
is $192
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Average order value statistics
In August, the AOV from Luxury & Jewelry was the highest, at $547 – this is a 143% spike from July. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $417, and Pet Care & Veterinary Services has seen the lowest, at $61.
EMEA has witnessed the largest average order values overall ($224), followed by Americas ($149), and then APAC ($113). And in terms of device type, desktop has been responsible for average order values of $260, with mobile representing $172, and $162 from tablet.
Major trends noticed:
Beauty & Personal Care — rose by 142% in average order value, from $12 in July to $71 in August.
Consumer Goods — rose by 124% in average order value, from $55 in July to $235 in August.
Home & Furniture — rose by 133% in average order value, from $42 in July to $210 in August.
Multi-Brand Retail — rose by 140% in average order value, from $19 in July to $107 in August.
Pet Care & Veterinary Services — rose by 135% in average order value, from $10 in July to $52 in August.
Food & Beverage — rose by 141% in average order value, from $14 in July to $81 in August.
Fashion, Accessories, and Apparel — rose by 152% in average order value, from $42 in July to $305 in August.
Luxury & Jewelry — rose by 143% in average order value, from $91 in July to $547 in August.
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