The average order value globally
is $182
- Filter by
Average order value statistics
In September, the AOV from Luxury & Jewelry was the highest, at $569 – this is a 4% spike from August. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $421, and Pet Care & Veterinary Services has seen the lowest, at $59.
EMEA has witnessed the largest average order values overall ($207), followed by Americas ($152), and then APAC ($111). And in terms of device type, desktop has been responsible for average order values of $241, with mobile representing $168, and $167 from tablet.
Major trends noticed:
Fashion, Accessories, and Apparel — rose by 24% in average order value, from $305 in August to $390 in September.
Consumer Goods — rose by 25% in average order value, from $48 in August to $62 in September.
Pet Care & Veterinary Services — rose by 16% in average order value, from $52 in August to $61 in September.
Multi-Brand Retail — rose by 15% in average order value, from $107 in August to $124 in September.
Beauty & Personal Care — rose by 11% in average order value, from $71 in August to $79 in September.
Food & Beverage — rose by 13% in average order value, from $81 in August to $92 in September.
Home & Furniture — rose by 13% in average order value, from $210 in August to $240 in September.
Explore six other KPIs and discover how you compare using our eCommerce statistics
