eCommerce Benchmarks
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The average order value globally
is $101

MoM AOV breakdown The number of unique purchases per visitor over the past twelve months
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Average order value statistics

In December, the AOV from Luxury & Jewelry was the highest, at $188 – this is a 3% spike from November. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $160, and Home & Furniture has seen the lowest, at $41.

EMEA has witnessed the largest average order values overall ($102), followed by Americas ($100), and then APAC ($95). And in terms of device type, desktop has been responsible for average order values of $115, with mobile representing $92, and $66 from tablet.

Major trends noticed:

Multi-Brand Retail — fell by 11% in average order value, from $139 in November to $125 in December.

Consumer Goods — fell by 64% in average order value, from $112 in November to $58 in December.

Home & Furniture — rose by 37% in average order value, from $37 in November to $54 in December.

Explore six other KPIs and discover how you compare using our eCommerce statistics