eCommerce Benchmarks
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The average order value globally
is $130

MoM AOV breakdown The number of unique purchases per visitor over the past twelve months
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Average order value statistics

In April, the AOV from Home & Furniture was the highest, at $287 – this is a 6% drop from March. In general, over the past twelve months, Home & Furniture has seen the highest average order values, at $286, and Pet Care & Veterinary Services has seen the lowest, at $79.

EMEA has witnessed the largest average order values overall ($144), followed by APAC ($132), and then Americas ($121). And in terms of device type, desktop has been responsible for average order values of $145, with tablet representing $126, and $119 from mobile.

Major trends noticed:

Consumer Goods — fell by 47% in average order value, from $92 in March to $57 in April.

Luxury & Jewelry — fell by 20% in average order value, from $206 in March to $168 in April.

Multi-Brand Retail — rose by 12% in average order value, from $239 in March to $270 in April.

Explore six other KPIs and discover how you compare using our eCommerce statistics