eCommerce Benchmarks
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The average order value globally
is $189

MoM AOV breakdown The number of unique purchases per visitor over the past twelve months
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Average order value statistics

In May, the AOV from Luxury & Jewelry was the highest, at $502 – this is a 3% drop from April. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $389, and Pet Care & Veterinary Services has seen the lowest, at $64.

EMEA has witnessed the largest average order values overall ($213), followed by Americas ($166), and then APAC ($123). And in terms of device type, desktop has been responsible for average order values of $260, with mobile representing $165, and $162 from tablet.

Major trends noticed:

Consumer Goods — fell by 33% in average order value, from $413 in April to $295 in May.

Explore six other KPIs and discover how you compare using our eCommerce statistics