The average order value globally
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Average order value statistics
In April, the AOV from Home & Furniture was the highest, at $287 – this is a 6% drop from March. In general, over the past twelve months, Home & Furniture has seen the highest average order values, at $286, and Pet Care & Veterinary Services has seen the lowest, at $79.
EMEA has witnessed the largest average order values overall ($144), followed by APAC ($132), and then Americas ($121). And in terms of device type, desktop has been responsible for average order values of $145, with tablet representing $126, and $119 from mobile.
Major trends noticed:
Consumer Goods — fell by 47% in average order value, from $92 in March to $57 in April.
Luxury & Jewelry — fell by 20% in average order value, from $206 in March to $168 in April.
Multi-Brand Retail — rose by 12% in average order value, from $239 in March to $270 in April.
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