The average order value globally
is $192
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Average order value statistics
In July, the AOV from Luxury & Jewelry was the highest, at $92 – this is a 141% drop from June. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $426, and Pet Care & Veterinary Services has seen the lowest, at $62.
EMEA has witnessed the largest average order values overall ($219), followed by Americas ($159), and then APAC ($120). And in terms of device type, desktop has been responsible for average order values of $265, with mobile representing $169, and $164 from tablet.
Major trends noticed:
Pet Care & Veterinary Services — fell by 141% in average order value, from $58 in June to $10 in July.
Beauty & Personal Care — fell by 147% in average order value, from $78 in June to $12 in July.
Multi-Brand Retail — fell by 146% in average order value, from $121 in June to $19 in July.
Home & Furniture — fell by 149% in average order value, from $288 in June to $42 in July.
Consumer Goods — fell by 127% in average order value, from $247 in June to $55 in July.
Fashion, Accessories, and Apparel — fell by 150% in average order value, from $303 in June to $43 in July.
Food & Beverage — fell by 149% in average order value, from $96 in June to $14 in July.
Luxury & Jewelry — fell by 141% in average order value, from $530 in June to $92 in July.
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