The average order value globally
is $143

In December, the AOV from Consumer Goods was the highest, at $228 – this is a 5% drop from November. In general, over the past twelve months, Consumer Goods has seen the highest average order values, at $293, and Food & Beverage has seen the lowest, at $69.

EMEA has witnessed the largest average order values overall ($178), followed by Americas ($128), and then APAC ($126). And in terms of device type, desktop has been responsible for average order values of $167, with tablet representing $137, and $128 from mobile.