eCommerce Benchmarks

The average order value globally
is $142

MoM AOV breakdown The number of unique purchases per visitor over the past twelve months
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Average order value statistics

In May, the AOV from Luxury & Jewelry was the highest, at $386 – this is a 4% spike from April. In general, over the past twelve months, Home & Furniture has seen the highest average order values, at $348, and Beauty & Personal Care has seen the lowest, at $75.

Americas has witnessed the largest average order values overall ($196), followed by APAC ($158), and then EMEA ($109). And in terms of device type, desktop has been responsible for average order values of $160, with mobile representing $133, and $122 from tablet.

Major trends noticed:

Home & Furniture — fell by 15% in average order value, from $395 in April to $339 in May.

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