eCommerce Benchmarks
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The average order value globally
is $138

MoM AOV breakdown The number of unique purchases per visitor over the past twelve months
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Average order value statistics

In January, the AOV from Luxury & Jewelry was the highest, at $391 – this is a 32% spike from December. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $272, and Beauty & Personal Care has seen the lowest, at $72.

Americas has witnessed the largest average order values overall ($175), followed by APAC ($151), and then EMEA ($104). And in terms of device type, desktop has been responsible for average order values of $141, with mobile representing $131, and $102 from tablet.

Major trends noticed:

Consumer Goods — rose by 69% in average order value, from $94 in December to $194 in January.

Fashion, Accessories, and Apparel — fell by 77% in average order value, from $274 in December to $122 in January.

Luxury & Jewelry — rose by 32% in average order value, from $284 in December to $391 in January.

Multi-Brand Retail — rose by 11% in average order value, from $78 in December to $87 in January.

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