The average order value globally
is $172
MoM AOV breakdown
The number of unique purchases per visitor over the past twelve months
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Average order value statistics
In April, the AOV from Consumer Goods was the highest, at $418 – this is a 25% spike from March. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $310, and Pet Care & Veterinary Services has seen the lowest, at $66.
EMEA has witnessed the largest average order values overall ($193), followed by Americas ($158), and then APAC ($125). And in terms of device type, desktop has been responsible for average order values of $218, with mobile representing $159, and $154 from tablet.
Major trends noticed:
Consumer Goods — rose by 25% in average order value, from $325 in March to $418 in April.
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