eCommerce Benchmarks
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The average order value globally
is $170

MoM AOV breakdown The number of unique purchases per visitor over the past twelve months
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Average order value statistics

In March, the AOV from Luxury & Jewelry was the highest, at $402 – this is a 0% spike from February. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $313, and Pet Care & Veterinary Services has seen the lowest, at $67.

EMEA has witnessed the largest average order values overall ($185), followed by Americas ($158), and then APAC ($128). And in terms of device type, desktop has been responsible for average order values of $216, with mobile representing $153, and $152 from tablet.

Major trends noticed:

Consumer Goods — rose by 20% in average order value, from $277 in February to $340 in March.

Explore six other KPIs and discover how you compare using our eCommerce statistics