eCommerce Benchmarks
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The average order value globally
is $143

MoM AOV breakdown The number of unique purchases per visitor over the past twelve months
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Average order value statistics

In December, the AOV from Consumer Goods was the highest, at $228 – this is a 5% drop from November. In general, over the past twelve months, Consumer Goods has seen the highest average order values, at $293, and Food & Beverage has seen the lowest, at $69.

EMEA has witnessed the largest average order values overall ($178), followed by Americas ($128), and then APAC ($126). And in terms of device type, desktop has been responsible for average order values of $167, with tablet representing $137, and $128 from mobile.

Major trends noticed:

Home & Furniture — fell by 18% in average order value, from $48 in November to $40 in December.

Multi-Brand Retail — rose by 24% in average order value, from $125 in November to $159 in December.

Explore six other KPIs and discover how you compare using our eCommerce statistics