eCommerce Benchmarks
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The average order value globally
is $108

MoM AOV breakdown The number of unique purchases per visitor over the past twelve months
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Average order value statistics

In March, the AOV from Home & Furniture was the highest, at $238 – this is a 1% spike from February. In general, over the past twelve months, Home & Furniture has seen the highest average order values, at $215, and Beauty & Personal Care has seen the lowest, at $73.

EMEA has witnessed the largest average order values overall ($170), followed by APAC ($106), and then Americas ($105). And in terms of device type, desktop has been responsible for average order values of $118, with mobile representing $102, and $80 from tablet.

Major trends noticed:

Beauty & Personal Care — rose by 12% in average order value, from $70 in February to $79 in March.

Consumer Goods — rose by 15% in average order value, from $105 in February to $122 in March.

Explore six other KPIs and discover how you compare using our eCommerce statistics