The average order value globally
is $147
MoM AOV breakdown
The number of unique purchases per visitor over the past twelve months
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Average order value statistics
In March, the AOV from Luxury & Jewelry was the highest, at $426 – this is a 6% spike from February. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $319, and Beauty & Personal Care has seen the lowest, at $74.
Americas has witnessed the largest average order values overall ($206), followed by APAC ($142), and then EMEA ($105). And in terms of device type, desktop has been responsible for average order values of $156, with mobile representing $138, and $113 from tablet.
Major trends noticed:
Fashion, Accessories, and Apparel — rose by 94% in average order value, from $111 in February to $309 in March.
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