eCommerce Benchmarks

Device usage statistics for eCommerce

MoM device usage breakdown % of traffic per device over the past twelve months
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Device usage statistics

In August, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 71% – this is a 1% spike from July. In general, over the past twelve months, traffic from mobile made up 70.58% of overall visitors, with 27.5% coming from desktop, and 1.92% from tablet.

The biggest surge in MoM traffic came in August from Food & Beverage, with 15.17% more visitors. In general, Fashion, Accessories, and Apparel saw the largest increase in traffic, at 0.57% while Food & Beverage saw the steepest decline at 0.015%.

Lastly, mobile drew the largest number of new users at 67%, and mobile generated the highest percentage of returning visitors, at 75%.

Major trends noticed:

Food & Beverage — fell by 15.17% in device usage, from 9,050,984 in July to 7,774,475 in August.

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