eCommerce Benchmarks
SUBSCRIBE

Device usage statistics for eCommerce

MoM device usage breakdown % of traffic per device over the past twelve months
Filter by
Save Graph

Device usage statistics

In December, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 75% – this is a 1% spike from November. In general, over the past twelve months, traffic from mobile made up 70.92% of overall visitors, with 27.08% coming from desktop, and 2% from tablet.

The biggest surge in MoM traffic came in December from Pet Care & Veterinary Services, with 21.99% more visitors. In general, Fashion, Accessories, and Apparel saw the largest increase in traffic, at 0.636% while Pet Care & Veterinary Services saw the steepest decline at 0.009%.

Lastly, mobile drew the largest number of new users at 66%, and mobile generated the highest percentage of returning visitors, at 75%.

Major trends noticed:

Luxury & Jewelry — rose by 13.28% in device usage, from 82,291,216 in November to 94,000,847 in December.

Beauty & Personal Care — fell by 17.72% in device usage, from 33,572,389 in November to 28,107,121 in December.

Pet Care & Veterinary Services — fell by 21.99% in device usage, from 9,306,355 in November to 7,462,848 in December.

Home & Furniture — fell by 17.41% in device usage, from 51,685,228 in November to 43,408,335 in December.

Explore six other KPIs and discover how you compare using our eCommerce statistics