eCommerce Benchmarks

Device usage statistics for eCommerce

MoM device usage breakdown % of traffic per device over the past twelve months
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Device usage statistics

In March, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 64% – this is a 1% drop from February. In general, over the past twelve months, traffic from mobile made up 65% of overall visitors, with 32.17% coming from desktop, and 2.83% from tablet.

The biggest surge in MoM traffic came in March from Consumer Goods, with 79.26% more visitors. In general, Fashion, Accessories, and Apparel saw the largest increase in traffic, at 0.659% while Pet Care & Veterinary Services saw the steepest decline at 0.003%.

Lastly, mobile drew the largest number of new users at 57%, and mobile generated the highest percentage of returning visitors, at 68%.

Major trends noticed:

Beauty & Personal Care — rose by 16.95% in device usage, from 23,070,002 in February to 27,341,249 in March.

Consumer Goods — rose by 79.26% in device usage, from 48,979,239 in February to 113,289,601 in March.

Fashion, Accessories, and Apparel — rose by 28.24% in device usage, from 313,167,052 in February to 416,141,041 in March.

Home & Furniture — rose by 13.26% in device usage, from 21,998,974 in February to 25,122,115 in March.

Pet Care & Veterinary Services — rose by 16.83% in device usage, from 2,375,634 in February to 2,812,130 in March.

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