Device usage statistics for eCommerce

In June, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 73% – this is a 1% drop from May. In general, over the past twelve months, traffic from mobile made up 74.67% of overall visitors, with 23.67% coming from desktop, and 1.67% from tablet.

The biggest surge in MoM traffic came in June from Luxury & Jewelry, with 17.6% more visitors. In general, Fashion, Accessories, and Apparel saw the largest increase in traffic, at 0.576% while Pet Care & Veterinary Services saw the steepest decline at 0.013%.

Lastly, mobile drew the largest number of new users at 71%, and mobile generated the highest percentage of returning visitors, at 78%.