eCommerce Benchmarks

Device usage statistics for eCommerce

MoM device usage breakdown % of traffic per device over the past six months
Filter by
Save Graph

Device usage statistics

In December, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 67% – this is a 5% spike from November. In general, over the past six months, traffic from mobile made up 64.33% of overall visitors, with 32.83% coming from desktop, and 2.83% from tablet.

The biggest surge in MoM traffic came in December from Consumer Goods, with 46.46% more visitors. In general, Fashion, Accessories, and Apparel saw the largest increase in traffic, at 0.643% while Pet Care & Veterinary Services saw the steepest decline at 0.002%.

Lastly, mobile drew the largest number of new users at 56%, and mobile generated the highest percentage of returning visitors, at 67%.

Major trends noticed:

Consumer Goods — fell by 46.46% in device usage, from 114,710,844 in November to 71,462,158 in December.

Food & Beverage — rose by 10.19% in device usage, from 7,253,151 in November to 8,031,635 in December.

Home & Furniture — fell by 15.88% in device usage, from 22,819,878 in November to 19,463,178 in December.

Luxury & Jewelry — rose by 13.09% in device usage, from 33,611,808 in November to 38,321,103 in December.

Multi-Brand Retail — fell by 44.13% in device usage, from 115,125,506 in November to 73,501,710 in December.

Explore six other KPIs and discover how you compare using our eCommerce statistics