eCommerce Benchmarks

Device usage statistics for eCommerce

MoM device usage breakdown % of traffic per device over the past twelve months
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Device usage statistics

In August, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 72% – this is a 0% drop from July. In general, over the past twelve months, traffic from mobile made up 69.67% of overall visitors, with 28.33% coming from desktop, and 2% from tablet.

The biggest surge in MoM traffic came in August from Home & Furniture, with 7.49% more visitors. In general, Fashion, Accessories, and Apparel saw the largest increase in traffic, at 0.656% while Food & Beverage saw the steepest decline at 0.006%.

Lastly, mobile drew the largest number of new users at 65%, and mobile generated the highest percentage of returning visitors, at 73%.

Explore six other KPIs and discover how you compare using our eCommerce statistics