eCommerce Benchmarks

Device usage statistics for eCommerce

MoM device usage breakdown % of traffic per device over the past twelve months
Filter by
Save Graph

Device usage statistics

In June, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 73% – this is a 1% drop from May. In general, over the past twelve months, traffic from mobile made up 74.67% of overall visitors, with 23.67% coming from desktop, and 1.67% from tablet.

The biggest surge in MoM traffic came in June from Luxury & Jewelry, with 17.6% more visitors. In general, Fashion, Accessories, and Apparel saw the largest increase in traffic, at 0.576% while Pet Care & Veterinary Services saw the steepest decline at 0.013%.

Lastly, mobile drew the largest number of new users at 71%, and mobile generated the highest percentage of returning visitors, at 78%.

Major trends noticed:

Luxury & Jewelry — fell by 17.6% in device usage, from 81,445,916 in May to 68,273,951 in June.

Home & Furniture — fell by 12.62% in device usage, from 86,539,216 in May to 76,266,937 in June.

Explore six other KPIs and discover how you compare using our eCommerce statistics