Device usage statistics for eCommerce
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Device usage statistics
In July, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 74% – this is a 2% drop from June. In general, over the past twelve months, traffic from mobile made up 75.75% of overall visitors, with 23.25% coming from desktop, and 1% from tablet.
The biggest surge in MoM traffic came in July from Pet Care & Veterinary Services, with 18.3% more visitors. In general, Fashion, Accessories, and Apparel saw the largest increase in traffic, at 0.506% while Pet Care & Veterinary Services saw the steepest decline at 0.009%.
Lastly, mobile drew the largest number of new users at 65%, and mobile generated the highest percentage of returning visitors, at 81%.
Major trends noticed:
Pet Care & Veterinary Services — rose by 18.3% in device usage, from 15,620,967 in June to 18,768,101 in July.
Consumer Goods — rose by 13.33% in device usage, from 183,548,941 in June to 209,755,428 in July.
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