eCommerce Benchmarks
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Device usage statistics for eCommerce

MoM device usage breakdown % of traffic per device over the past twelve months
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Device usage statistics

In September, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 68% – this is a 0% drop from August. In general, over the past twelve months, traffic from mobile made up 65.08% of overall visitors, with 32.67% coming from desktop, and 2.25% from tablet.

The biggest surge in MoM traffic came in September from Multi-Brand Retail, with 14.98% more visitors. In general, Fashion, Accessories, and Apparel saw the largest increase in traffic, at 0.636% while Pet Care & Veterinary Services saw the steepest decline at 0.005%.

Lastly, mobile drew the largest number of new users at 58%, and mobile generated the highest percentage of returning visitors, at 69%.

Major trends noticed:

Multi-Brand Retail — rose by 14.98% in device usage, from 7,614,006 in August to 8,846,966 in September.

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