Device usage statistics for eCommerce

In September, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 76% – this is a 0% drop from August. In general, over the past twelve months, traffic from mobile made up 75.67% of overall visitors, with 23.33% coming from desktop, and 1% from tablet.

The biggest surge in MoM traffic came in September from Multi-Brand Retail, with 6.89% more visitors. In general, Fashion, Accessories, and Apparel saw the largest increase in traffic, at 0.507% while Pet Care & Veterinary Services saw the steepest decline at 0.009%.

Lastly, mobile drew the largest number of new users at 64%, and mobile generated the highest percentage of returning visitors, at 82%.