eCommerce Benchmarks

Device usage statistics for eCommerce

MoM device usage breakdown % of traffic per device over the past twelve months
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Device usage statistics

In May, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 70% – this is a 1% spike from April. In general, over the past twelve months, traffic from mobile made up 68.5% of overall visitors, with 29.5% coming from desktop, and 2% from tablet.

The biggest surge in MoM traffic came in May from Fashion, Accessories, and Apparel, with 13.39% more visitors. In general, Fashion, Accessories, and Apparel saw the largest increase in traffic, at 0.657% while Pet Care & Veterinary Services saw the steepest decline at 0.003%.

Lastly, mobile drew the largest number of new users at 64%, and mobile generated the highest percentage of returning visitors, at 71%.

Major trends noticed:

Fashion, Accessories, and Apparel — rose by 13.39% in device usage, from 350,220,980 in April to 400,493,655 in May.

Food & Beverage — fell by 10.22% in device usage, from 3,559,985 in April to 3,213,880 in May.

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