eCommerce Benchmarks

Device usage statistics for eCommerce

MoM device usage breakdown % of traffic per device over the past twelve months
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Device usage statistics

In March, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 73% – this is a 1% drop from February. In general, over the past twelve months, traffic from mobile made up 74.33% of overall visitors, with 23.75% coming from desktop, and 1.92% from tablet.

The biggest surge in MoM traffic came in March from Beauty & Personal Care, with 28.72% more visitors. In general, Fashion, Accessories, and Apparel saw the largest increase in traffic, at 0.59% while Pet Care & Veterinary Services saw the steepest decline at 0.013%.

Lastly, mobile drew the largest number of new users at 70%, and mobile generated the highest percentage of returning visitors, at 78%.

Major trends noticed:

Food & Beverage — rose by 12.4% in device usage, from 24,073,766 in February to 27,255,257 in March.

Multi-Brand Retail — rose by 15.31% in device usage, from 91,275,756 in February to 106,408,070 in March.

Home & Furniture — rose by 16.91% in device usage, from 73,479,555 in February to 87,051,169 in March.

Fashion, Accessories, and Apparel — rose by 11.55% in device usage, from 634,587,746 in February to 712,363,687 in March.

Beauty & Personal Care — rose by 28.72% in device usage, from 91,091,993 in February to 121,640,714 in March.

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