Device Usage
- Filter by
In December, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 75% – this is a 1% spike from November. In general, over the past twelve months, traffic from mobile made up 70.92% of overall visitors, with 27.08% coming from desktop, and 2% from tablet.
Conversion Rate
- Filter by
In December, the conversion rate from Food & Beverage was the highest, at 5.33% – this is a 1.2% drop from November. In general, over the past twelve months, Food & Beverage has seen the highest conversion rates, at 6.26%, and Luxury & Jewelry has seen the lowest, at 1.46%.
Add-to-Cart Rate
- Filter by
In December, the add-to-cart rate from Food & Beverage was the highest, at 12.27% – this is a 1.2% drop from November. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 12.45%, and Home & Furniture has seen the lowest, at 3.6%.
Cart Abandonment Rate
- Filter by
In December, the shopping cart abandonment rate from Home & Furniture was the highest, at 76.54% – this is a 0.55% spike from November. In general, over the past twelve months, Luxury & Jewelry has seen the highest shopping cart abandonment rates, at 76.93%, and Consumer Goods has seen the lowest, at 48.64%.
Average Order Value
- Filter by
In December, the AOV from Luxury & Jewelry was the highest, at $188 – this is a 3% spike from November. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $160, and Home & Furniture has seen the lowest, at $41.
Units per Transaction
- Filter by
In December, the units per transaction from Consumer Goods was the highest, at 5.41 – this is a 31.2% spike from November. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 4.98, and Fashion, Accessories, and Apparel has seen the lowest, at 2.73.
Average Transactions per User
- Filter by
In December, the transactions per user from Food & Beverage was the highest, at 0.27 – this is a 33.85% drop from November. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 0.35, and Luxury & Jewelry has seen the lowest, at 0.07.
