Device Usage
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In February, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 74% – this is a 1% drop from January. In general, over the past twelve months, traffic from mobile made up 74.25% of overall visitors, with 23.83% coming from desktop, and 1.92% from tablet.
Conversion Rate
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In February, the conversion rate from Food & Beverage was the highest, at 6.67% – this is a 0.18% spike from January. In general, over the past twelve months, Food & Beverage has seen the highest conversion rates, at 6.64%, and Luxury & Jewelry has seen the lowest, at 1.31%.
Add-to-Cart Rate
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In February, the add-to-cart rate from Food & Beverage was the highest, at 10.91% – this is a 0.08% drop from January. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 11.64%, and Home & Furniture has seen the lowest, at 3.56%.
Cart Abandonment Rate
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In February, the shopping cart abandonment rate from Home & Furniture was the highest, at 79.94% – this is a 0.55% drop from January. In general, over the past twelve months, Home & Furniture has seen the highest shopping cart abandonment rates, at 80.03%, and Pet Care & Veterinary Services has seen the lowest, at 59.16%.
Average Order Value
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In February, the AOV from Luxury & Jewelry was the highest, at $387 – this is a 1% drop from January. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $280, and Beauty & Personal Care has seen the lowest, at $73.
Units per Transaction
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In February, the units per transaction from Beauty & Personal Care was the highest, at 10.12 – this is a 14.74% drop from January. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 9.48, and Fashion, Accessories, and Apparel has seen the lowest, at 2.9.
Average Transactions per User
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In February, the transactions per user from Beauty & Personal Care was the highest, at 0.51 – this is a 11.11% drop from January. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.47, and Luxury & Jewelry has seen the lowest, at 0.05.