Device Usage
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In March, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 69% – this is a 2% drop from February. In general, over the past twelve months, traffic from mobile made up 69.42% of overall visitors, with 28.58% coming from desktop, and 2% from tablet.
Conversion Rate
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In March, the conversion rate from Multi-Brand Retail was the highest, at 4.08% – this is a 1.04% spike from February. In general, over the past twelve months, Multi-Brand Retail has seen the highest conversion rates, at 4.99%, and Home & Furniture has seen the lowest, at 1.61%.
Add-to-Cart Rate
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In March, the add-to-cart rate from Food & Beverage was the highest, at 13.89% – this is a 4.02% spike from February. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 9.66%, and Luxury & Jewelry has seen the lowest, at 3.87%.
Cart Abandonment Rate
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In March, the shopping cart abandonment rate from Beauty & Personal Care was the highest, at 84.9% – this is a 0.08% drop from February. In general, over the past twelve months, Beauty & Personal Care has seen the highest shopping cart abandonment rates, at 82.48%, and Food & Beverage has seen the lowest, at 45.52%.
Average Order Value
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In March, the AOV from Home & Furniture was the highest, at $238 – this is a 1% spike from February. In general, over the past twelve months, Home & Furniture has seen the highest average order values, at $215, and Beauty & Personal Care has seen the lowest, at $73.
Units per Transaction
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In March, the units per transaction from Food & Beverage was the highest, at 8.62 – this is a 18.5% spike from February. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 8.91, and Fashion, Accessories, and Apparel has seen the lowest, at 2.61.
Average Transactions per User
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In March, the transactions per user from Food & Beverage was the highest, at 0.17 – this is a 11.11% drop from February. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 0.22, and Home & Furniture has seen the lowest, at 0.06.
