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Explore eCommerce statistics and KPI benchmarks to see how you stack up

Helpful insights from data aggregated across 200M+ monthly unique users from 300+ brands, collected over 300M+ total sessions.

Device Usage

MoM device usage breakdown % of traffic per device over the past twelve months
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In September, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 68% – this is a 0% drop from August. In general, over the past twelve months, traffic from mobile made up 65.08% of overall visitors, with 32.67% coming from desktop, and 2.25% from tablet.

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Conversion Rate

MoM conversion rate breakdown % of completed purchases by visitors over the past twelve months
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In September, the conversion rate from Food & Beverage was the highest, at 6.46% – this is a 0.46% drop from August. In general, over the past twelve months, Food & Beverage has seen the highest conversion rates, at 5.77%, and Multi-Brand Retail has seen the lowest, at 1.3%.

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Add-to-Cart Rate

MoM add-to-cart cart rate breakdown % of items added to cart after product page view(s) by visitors over the past twelve months
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In September, the add-to-cart rate from Food & Beverage was the highest, at 11.77% – this is a 0.04% drop from August. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 11.29%, and Multi-Brand Retail has seen the lowest, at 2.27%.

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Cart Abandonment Rate

MoM cart abandonment rate breakdown % of items left in carts and not purchased by visitors over the past twelve months
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In September, the shopping cart abandonment rate from Home & Furniture was the highest, at 75.45% – this is a 1.7% drop from August. In general, over the past twelve months, Home & Furniture has seen the highest shopping cart abandonment rates, at 74.09%, and Consumer Goods has seen the lowest, at 48.94%.

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Average Order Value

MoM AOV breakdown The number of unique purchases per visitor over the past twelve months
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In September, the AOV from Luxury & Jewelry was the highest, at $262 – this is a 1% drop from August. In general, over the past twelve months, Home & Furniture has seen the highest average order values, at $250, and Beauty & Personal Care has seen the lowest, at $85.

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Units per Transaction

MoM UPT breakdown Average number of products bought per order by visitors over the past twelve months
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In September, the units per transaction from Luxury & Jewelry was the highest, at 4.91 – this is a 9.38% spike from August. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 3.8, and Home & Furniture has seen the lowest, at 2.12.

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Average Transactions per User

MoM ATPU breakdown Average number of transactions made per visitor over the past twelve months
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In September, the units per transaction from Food & Beverage was the highest, at 0.37 – this is a 2.67% drop from August. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 0.27, and Multi-Brand Retail has seen the lowest, at 0.04.

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