Device Usage
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In July, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 74% – this is a 2% drop from June. In general, over the past twelve months, traffic from mobile made up 75.75% of overall visitors, with 23.25% coming from desktop, and 1% from tablet.
Conversion Rate
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In July, the conversion rate from Pet Care & Veterinary Services was the highest, at 7.68% – this is a 1.98% spike from June. In general, over the past twelve months, Beauty & Personal Care has seen the highest conversion rates, at 5.39%, and Luxury & Jewelry has seen the lowest, at 0.72%.
Add-to-Cart Rate
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In July, the add-to-cart rate from Beauty & Personal Care was the highest, at 9.46% – this is a 0.08% drop from June. In general, over the past twelve months, Beauty & Personal Care has seen the highest add-to-cart rates, at 9.56%, and Luxury & Jewelry has seen the lowest, at 1.76%.
Cart Abandonment Rate
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In July, the shopping cart abandonment rate from Food & Beverage was the highest, at 81.92% – this is a 0.98% spike from June. In general, over the past twelve months, Beauty & Personal Care has seen the highest shopping cart abandonment rates, at 79.94%, and Pet Care & Veterinary Services has seen the lowest, at 50.89%.
Average Order Value
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In July, the AOV from Luxury & Jewelry was the highest, at $92 – this is a 141% drop from June. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $426, and Pet Care & Veterinary Services has seen the lowest, at $62.
Units per Transaction
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In July, the units per transaction from Beauty & Personal Care was the highest, at 9.03 – this is a 10.24% spike from June. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 7.68, and Fashion, Accessories, and Apparel has seen the lowest, at 2.84.
Average Transactions per User
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In July, the transactions per user from Beauty & Personal Care was the highest, at 0.5 – this is a 15.05% spike from June. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 0.38, and Luxury & Jewelry has seen the lowest, at 0.02.
