Device Usage
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In March, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 64% – this is a 1% drop from February. In general, over the past twelve months, traffic from mobile made up 65% of overall visitors, with 32.17% coming from desktop, and 2.83% from tablet.
Conversion Rate
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In March, the conversion rate from Food & Beverage was the highest, at 6.78% – this is a 0.05% spike from February. In general, over the past twelve months, Food & Beverage has seen the highest conversion rates, at 5.89%, and Multi-Brand Retail has seen the lowest, at 1.47%.
Add-to-Cart Rate
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In March, the add-to-cart rate from Food & Beverage was the highest, at 12.55% – this is a 0.01% spike from February. In general, over the past twelve months, Beauty & Personal Care has seen the highest add-to-cart rates, at 12.05%, and Multi-Brand Retail has seen the lowest, at 3.11%.
Cart Abandonment Rate
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In March, the shopping cart abandonment rate from Home & Furniture was the highest, at 77.73% – this is a 3.76% spike from February. In general, over the past twelve months, Fashion, Accessories, and Apparel has seen the highest shopping cart abandonment rates, at 73.1%, and Pet Care & Veterinary Services has seen the lowest, at 50.9%.
Average Order Value
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In March, the AOV from Home & Furniture was the highest, at $304 – this is a 3% drop from February. In general, over the past twelve months, Home & Furniture has seen the highest average order values, at $283, and Pet Care & Veterinary Services has seen the lowest, at $76.
Units per Transaction
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In March, the units per transaction from Food & Beverage was the highest, at 4.19 – this is a 5.9% spike from February. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 4.38, and Consumer Goods has seen the lowest, at 2.28.
Average Transactions per User
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In March, the units per transaction from Food & Beverage was the highest, at 0.29 – this is a 18.75% drop from February. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 0.32, and Home & Furniture has seen the lowest, at 0.05.
