Device Usage
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In September, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 68% – this is a 0% drop from August. In general, over the past twelve months, traffic from mobile made up 65.08% of overall visitors, with 32.67% coming from desktop, and 2.25% from tablet.
Conversion Rate
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In September, the conversion rate from Food & Beverage was the highest, at 6.46% – this is a 0.46% drop from August. In general, over the past twelve months, Food & Beverage has seen the highest conversion rates, at 5.77%, and Multi-Brand Retail has seen the lowest, at 1.3%.
Add-to-Cart Rate
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In September, the add-to-cart rate from Food & Beverage was the highest, at 11.77% – this is a 0.04% drop from August. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 11.29%, and Multi-Brand Retail has seen the lowest, at 2.27%.
Cart Abandonment Rate
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In September, the shopping cart abandonment rate from Home & Furniture was the highest, at 75.45% – this is a 1.7% drop from August. In general, over the past twelve months, Home & Furniture has seen the highest shopping cart abandonment rates, at 74.09%, and Consumer Goods has seen the lowest, at 48.94%.
Average Order Value
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In September, the AOV from Luxury & Jewelry was the highest, at $262 – this is a 1% drop from August. In general, over the past twelve months, Home & Furniture has seen the highest average order values, at $250, and Beauty & Personal Care has seen the lowest, at $85.
Units per Transaction
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In September, the units per transaction from Luxury & Jewelry was the highest, at 4.91 – this is a 9.38% spike from August. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 3.8, and Home & Furniture has seen the lowest, at 2.12.
Average Transactions per User
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In September, the units per transaction from Food & Beverage was the highest, at 0.37 – this is a 2.67% drop from August. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 0.27, and Multi-Brand Retail has seen the lowest, at 0.04.
