Device Usage
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In April, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 70% – this is a 1% spike from March. In general, over the past twelve months, traffic from mobile made up 68.17% of overall visitors, with 29.83% coming from desktop, and 2% from tablet.
Conversion Rate
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In April, the conversion rate from Pet Care & Veterinary Services was the highest, at 5.8% – this is a 0.24% spike from March. In general, over the past twelve months, Food & Beverage has seen the highest conversion rates, at 7.03%, and Luxury & Jewelry has seen the lowest, at 1.57%.
Add-to-Cart Rate
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In April, the add-to-cart rate from Food & Beverage was the highest, at 10.6% – this is a 1.25% drop from March. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 11.47%, and Luxury & Jewelry has seen the lowest, at 3.55%.
Cart Abandonment Rate
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In April, the shopping cart abandonment rate from Multi-Brand Retail was the highest, at 88.44% – this is a 0.34% spike from March. In general, over the past twelve months, Multi-Brand Retail has seen the highest shopping cart abandonment rates, at 77.86%, and Consumer Goods has seen the lowest, at 49.13%.
Average Order Value
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In April, the AOV from Luxury & Jewelry was the highest, at $207 – this is a 8% drop from March. In general, over the past twelve months, Consumer Goods has seen the highest average order values, at $257, and Home & Furniture has seen the lowest, at $69.
Units per Transaction
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In April, the units per transaction from Food & Beverage was the highest, at 4.97 – this is a 0.61% spike from March. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 5.19, and Consumer Goods has seen the lowest, at 2.56.
Average Transactions per User
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In April, the transactions per user from Food & Beverage was the highest, at 0.29 – this is a 3.39% drop from March. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 0.37, and Luxury & Jewelry has seen the lowest, at 0.06.
