Device Usage
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In September, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 76% – this is a 0% drop from August. In general, over the past twelve months, traffic from mobile made up 75.67% of overall visitors, with 23.33% coming from desktop, and 1% from tablet.
Conversion Rate
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In September, the conversion rate from Beauty & Personal Care was the highest, at 5.21% – this is a 0.27% drop from August. In general, over the past twelve months, Beauty & Personal Care has seen the highest conversion rates, at 5.38%, and Luxury & Jewelry has seen the lowest, at 0.69%.
Add-to-Cart Rate
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In September, the add-to-cart rate from Beauty & Personal Care was the highest, at 9.47% – this is a 0.1% spike from August. In general, over the past twelve months, Beauty & Personal Care has seen the highest add-to-cart rates, at 9.6%, and Luxury & Jewelry has seen the lowest, at 1.7%.
Cart Abandonment Rate
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In September, the shopping cart abandonment rate from Luxury & Jewelry was the highest, at 83.07% – this is a 6.26% spike from August. In general, over the past twelve months, Beauty & Personal Care has seen the highest shopping cart abandonment rates, at 79.94%, and Pet Care & Veterinary Services has seen the lowest, at 50.4%.
Average Order Value
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In September, the AOV from Luxury & Jewelry was the highest, at $569 – this is a 4% spike from August. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $421, and Pet Care & Veterinary Services has seen the lowest, at $59.
Units per Transaction
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In September, the units per transaction from Beauty & Personal Care was the highest, at 8.97 – this is a 2.14% spike from August. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 7.48, and Luxury & Jewelry has seen the lowest, at 2.92.
Average Transactions per User
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In September, the transactions per user from Pet Care & Veterinary Services was the highest, at 0.55 – this is a 5.61% spike from August. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 0.38, and Luxury & Jewelry has seen the lowest, at 0.02.
