Device Usage
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In August, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 76% – this is a 1% spike from July. In general, over the past twelve months, traffic from mobile made up 74.83% of overall visitors, with 23.67% coming from desktop, and 1.5% from tablet.
Conversion Rate
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In August, the conversion rate from Food & Beverage was the highest, at 6.07% – this is a 0.11% spike from July. In general, over the past twelve months, Food & Beverage has seen the highest conversion rates, at 6.34%, and Home & Furniture has seen the lowest, at 1.11%.
Add-to-Cart Rate
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In August, the add-to-cart rate from Food & Beverage was the highest, at 11.64% – this is a 0.63% spike from July. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 11.29%, and Home & Furniture has seen the lowest, at 3.67%.
Cart Abandonment Rate
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In August, the shopping cart abandonment rate from Luxury & Jewelry was the highest, at 81.47% – this is a 0.08% spike from July. In general, over the past twelve months, Luxury & Jewelry has seen the highest shopping cart abandonment rates, at 79.92%, and Pet Care & Veterinary Services has seen the lowest, at 55.83%.
Average Order Value
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In August, the AOV from Luxury & Jewelry was the highest, at $385 – this is a 14% spike from July. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $327, and Beauty & Personal Care has seen the lowest, at $74.
Units per Transaction
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In August, the units per transaction from Beauty & Personal Care was the highest, at 10.47 – this is a 1.73% spike from July. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 9.61, and Fashion, Accessories, and Apparel has seen the lowest, at 2.92.
Average Transactions per User
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In August, the transactions per user from Beauty & Personal Care was the highest, at 0.49 – this is a 30.59% spike from July. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.4, and Luxury & Jewelry has seen the lowest, at 0.05.
