Device Usage
- Filter by
In December, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 71% – this is a 2% spike from November. In general, over the past twelve months, traffic from mobile made up 66.92% of overall visitors, with 31% coming from desktop, and 2.08% from tablet.
Conversion Rate
- Filter by
In December, the conversion rate from Food & Beverage was the highest, at 7.85% – this is a 0.26% spike from November. In general, over the past twelve months, Food & Beverage has seen the highest conversion rates, at 7.06%, and Luxury & Jewelry has seen the lowest, at 1.79%.
Add-to-Cart Rate
- Filter by
In December, the add-to-cart rate from Food & Beverage was the highest, at 11.23% – this is a 2.96% drop from November. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 11.6%, and Luxury & Jewelry has seen the lowest, at 3.56%.
Cart Abandonment Rate
- Filter by
In December, the shopping cart abandonment rate from Multi-Brand Retail was the highest, at 86.62% – this is a 0.46% spike from November. In general, over the past twelve months, Luxury & Jewelry has seen the highest shopping cart abandonment rates, at 74.47%, and Pet Care & Veterinary Services has seen the lowest, at 50.32%.
Average Order Value
- Filter by
In December, the AOV from Consumer Goods was the highest, at $228 – this is a 5% drop from November. In general, over the past twelve months, Consumer Goods has seen the highest average order values, at $293, and Food & Beverage has seen the lowest, at $69.
Units per Transaction
- Filter by
In December, the units per transaction from Food & Beverage was the highest, at 4.48 – this is a 16.02% drop from November. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 5.27, and Consumer Goods has seen the lowest, at 2.25.
Average Transactions per User
- Filter by
In December, the transactions per user from Food & Beverage was the highest, at 0.39 – this is a 20.69% drop from November. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 0.39, and Home & Furniture has seen the lowest, at 0.07.
