Device Usage
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In April, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 74% – this is a 0% drop from March. In general, over the past twelve months, traffic from mobile made up 75.75% of overall visitors, with 23.25% coming from desktop, and 1% from tablet.
Conversion Rate
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In April, the conversion rate from Beauty & Personal Care was the highest, at 4.24% – this is a 0.16% drop from March. In general, over the past twelve months, Food & Beverage has seen the highest conversion rates, at 5.51%, and Luxury & Jewelry has seen the lowest, at 0.85%.
Add-to-Cart Rate
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In April, the add-to-cart rate from Beauty & Personal Care was the highest, at 8.8% – this is a 0.1% drop from March. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 9.55%, and Luxury & Jewelry has seen the lowest, at 2.15%.
Cart Abandonment Rate
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In April, the shopping cart abandonment rate from Beauty & Personal Care was the highest, at 84.82% – this is a 0.98% spike from March. In general, over the past twelve months, Beauty & Personal Care has seen the highest shopping cart abandonment rates, at 82.84%, and Pet Care & Veterinary Services has seen the lowest, at 51.64%.
Average Order Value
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In April, the AOV from Consumer Goods was the highest, at $418 – this is a 25% spike from March. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $310, and Pet Care & Veterinary Services has seen the lowest, at $66.
Units per Transaction
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In April, the units per transaction from Food & Beverage was the highest, at 9.72 – this is a 7.43% drop from March. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 9.41, and Fashion, Accessories, and Apparel has seen the lowest, at 2.8.
Average Transactions per User
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In April, the transactions per user from Food & Beverage was the highest, at 0.53 – this is a 25.53% spike from March. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.37, and Luxury & Jewelry has seen the lowest, at 0.03.
