Device Usage
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In February, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 65% – this is a 1% drop from January. In general, over the past twelve months, traffic from mobile made up 65% of overall visitors, with 32% coming from desktop, and 3% from tablet.
Conversion Rate
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In February, the conversion rate from Food & Beverage was the highest, at 6.73% – this is a 0.95% spike from January. In general, over the past twelve months, Food & Beverage has seen the highest conversion rates, at 5.61%, and Multi-Brand Retail has seen the lowest, at 1.8%.
Add-to-Cart Rate
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In February, the add-to-cart rate from Food & Beverage was the highest, at 12.54% – this is a 0.069999999999999% spike from January. In general, over the past twelve months, Beauty & Personal Care has seen the highest add-to-cart rates, at 12.36%, and Multi-Brand Retail has seen the lowest, at 3.61%.
Cart Abandonment Rate
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In February, the shopping cart abandonment rate from Multi-Brand Retail was the highest, at 75.67% – this is a 1% drop from January. In general, over the past twelve months, Fashion, Accessories, and Apparel has seen the highest shopping cart abandonment rates, at 73.52%, and Pet Care & Veterinary Services has seen the lowest, at 50.55%.
Average Order Value
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In February, the AOV from Home & Furniture was the highest, at $314 – this is a 4% spike from January. In general, over the past twelve months, Home & Furniture has seen the highest average order values, at $281, and Pet Care & Veterinary Services has seen the lowest, at $72.
Units per Transaction
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In February, the units per transaction from Food & Beverage was the highest, at 3.95 – this is a 2.05% spike from January. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 4.46, and Consumer Goods has seen the lowest, at 2.26.
Average Transactions per User
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In February, the units per transaction from Food & Beverage was the highest, at 0.35 – this is a 200% spike from January. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 0.32, and Home & Furniture has seen the lowest, at 0.05.
