Device Usage
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In March, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 74% – this is a 1% drop from February. In general, over the past twelve months, traffic from mobile made up 76.17% of overall visitors, with 22.83% coming from desktop, and 1% from tablet.
Conversion Rate
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In March, the conversion rate from Pet Care & Veterinary Services was the highest, at 7.32% – this is a 0% drop from February. In general, over the past twelve months, Food & Beverage has seen the highest conversion rates, at 5.83%, and Luxury & Jewelry has seen the lowest, at 0.87%.
Add-to-Cart Rate
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In March, the add-to-cart rate from Food & Beverage was the highest, at 10.02% – this is a 1.3% spike from February. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 9.72%, and Luxury & Jewelry has seen the lowest, at 2.22%.
Cart Abandonment Rate
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In March, the shopping cart abandonment rate from Beauty & Personal Care was the highest, at 83.84% – this is a 0.33% drop from February. In general, over the past twelve months, Beauty & Personal Care has seen the highest shopping cart abandonment rates, at 82.51%, and Pet Care & Veterinary Services has seen the lowest, at 51.99%.
Average Order Value
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In March, the AOV from Luxury & Jewelry was the highest, at $402 – this is a 0% spike from February. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $313, and Pet Care & Veterinary Services has seen the lowest, at $67.
Units per Transaction
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In March, the units per transaction from Food & Beverage was the highest, at 10.47 – this is a 7.84% spike from February. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 9.62, and Fashion, Accessories, and Apparel has seen the lowest, at 2.78.
Average Transactions per User
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In March, the transactions per user from Food & Beverage was the highest, at 0.41 – this is a 2.41% drop from February. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.38, and Luxury & Jewelry has seen the lowest, at 0.03.
