Device Usage
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In August, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 72% – this is a 0% drop from July. In general, over the past twelve months, traffic from mobile made up 69.67% of overall visitors, with 28.33% coming from desktop, and 2% from tablet.
Conversion Rate
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In August, the conversion rate from Food & Beverage was the highest, at 6.11% – this is a 0.11% spike from July. In general, over the past twelve months, Food & Beverage has seen the highest conversion rates, at 6.14%, and Luxury & Jewelry has seen the lowest, at 1.35%.
Add-to-Cart Rate
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In August, the add-to-cart rate from Food & Beverage was the highest, at 10.69% – this is a 0.64% drop from July. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 11.13%, and Luxury & Jewelry has seen the lowest, at 3.35%.
Cart Abandonment Rate
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In August, the shopping cart abandonment rate from Home & Furniture was the highest, at 78.68% – this is a 1.15% spike from July. In general, over the past twelve months, Multi-Brand Retail has seen the highest shopping cart abandonment rates, at 80.61%, and Consumer Goods has seen the lowest, at 47.75%.
Average Order Value
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In August, the AOV from Luxury & Jewelry was the highest, at $146 – this is a 20% spike from July. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $204, and Home & Furniture has seen the lowest, at $53.
Units per Transaction
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In August, the units per transaction from Food & Beverage was the highest, at 4.96 – this is a 0.6% drop from July. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 4.94, and Fashion, Accessories, and Apparel has seen the lowest, at 2.77.
Average Transactions per User
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In August, the transactions per user from Food & Beverage was the highest, at 0.36 – this is a 5.71% spike from July. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 0.33, and Luxury & Jewelry has seen the lowest, at 0.07.
