Device Usage
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In May, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 76% – this is a 2% spike from April. In general, over the past twelve months, traffic from mobile made up 75.58% of overall visitors, with 23.42% coming from desktop, and 1% from tablet.
Conversion Rate
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In May, the conversion rate from Pet Care & Veterinary Services was the highest, at 7.15% – this is a 3.99% spike from April. In general, over the past twelve months, Food & Beverage has seen the highest conversion rates, at 5.29%, and Luxury & Jewelry has seen the lowest, at 0.7%.
Add-to-Cart Rate
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In May, the add-to-cart rate from Food & Beverage was the highest, at 13.18% – this is a 1.3% spike from April. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 10.43%, and Luxury & Jewelry has seen the lowest, at 1.72%.
Cart Abandonment Rate
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In May, the shopping cart abandonment rate from Beauty & Personal Care was the highest, at 84.1% – this is a 0.72% drop from April. In general, over the past twelve months, Beauty & Personal Care has seen the highest shopping cart abandonment rates, at 83.01%, and Pet Care & Veterinary Services has seen the lowest, at 51.29%.
Average Order Value
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In May, the AOV from Luxury & Jewelry was the highest, at $502 – this is a 3% drop from April. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $389, and Pet Care & Veterinary Services has seen the lowest, at $64.
Units per Transaction
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In May, the units per transaction from Food & Beverage was the highest, at 9.7 – this is a 0.21% drop from April. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 9.34, and Fashion, Accessories, and Apparel has seen the lowest, at 2.83.
Average Transactions per User
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In May, the transactions per user from Beauty & Personal Care was the highest, at 0.41 – this is a 12.99% spike from April. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.37, and Luxury & Jewelry has seen the lowest, at 0.02.
