Device Usage
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In June, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 73% – this is a 1% drop from May. In general, over the past twelve months, traffic from mobile made up 74.67% of overall visitors, with 23.67% coming from desktop, and 1.67% from tablet.
Conversion Rate
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In June, the conversion rate from Food & Beverage was the highest, at 6.42% – this is a 0.07% drop from May. In general, over the past twelve months, Food & Beverage has seen the highest conversion rates, at 6.51%, and Home & Furniture has seen the lowest, at 0.93%.
Add-to-Cart Rate
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In June, the add-to-cart rate from Food & Beverage was the highest, at 11.16% – this is a 0.29% drop from May. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 11.12%, and Home & Furniture has seen the lowest, at 3.23%.
Cart Abandonment Rate
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In June, the shopping cart abandonment rate from Luxury & Jewelry was the highest, at 81.68% – this is a 2.92% spike from May. In general, over the past twelve months, Luxury & Jewelry has seen the highest shopping cart abandonment rates, at 80.08%, and Pet Care & Veterinary Services has seen the lowest, at 56.58%.
Average Order Value
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In June, the AOV from Luxury & Jewelry was the highest, at $391 – this is a 1% spike from May. In general, over the past twelve months, Home & Furniture has seen the highest average order values, at $347, and Beauty & Personal Care has seen the lowest, at $75.
Units per Transaction
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In June, the units per transaction from Beauty & Personal Care was the highest, at 10.41 – this is a 8.2% spike from May. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 9.5, and Fashion, Accessories, and Apparel has seen the lowest, at 2.91.
Average Transactions per User
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In June, the transactions per user from Beauty & Personal Care was the highest, at 0.33 – this is a 0% drop from May. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.43, and Luxury & Jewelry has seen the lowest, at 0.05.