Device Usage
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In June, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 76% – this is a 0% drop from May. In general, over the past twelve months, traffic from mobile made up 75.92% of overall visitors, with 23.08% coming from desktop, and 1% from tablet.
Conversion Rate
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In June, the conversion rate from Pet Care & Veterinary Services was the highest, at 5.7% – this is a 1.45% drop from May. In general, over the past twelve months, Beauty & Personal Care has seen the highest conversion rates, at 5.37%, and Luxury & Jewelry has seen the lowest, at 0.71%.
Add-to-Cart Rate
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In June, the add-to-cart rate from Beauty & Personal Care was the highest, at 9.54% – this is a 0.04% drop from May. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 10.19%, and Luxury & Jewelry has seen the lowest, at 1.72%.
Cart Abandonment Rate
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In June, the shopping cart abandonment rate from Food & Beverage was the highest, at 80.94% – this is a 0.1% drop from May. In general, over the past twelve months, Beauty & Personal Care has seen the highest shopping cart abandonment rates, at 79.81%, and Pet Care & Veterinary Services has seen the lowest, at 51.1%.
Average Order Value
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In June, the AOV from Luxury & Jewelry was the highest, at $530 – this is a 5% spike from May. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $386, and Pet Care & Veterinary Services has seen the lowest, at $63.
Units per Transaction
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In June, the units per transaction from Food & Beverage was the highest, at 11.64 – this is a 18.18% spike from May. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 8.72, and Fashion, Accessories, and Apparel has seen the lowest, at 2.84.
Average Transactions per User
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In June, the transactions per user from Food & Beverage was the highest, at 0.45 – this is a 22.22% spike from May. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 0.39, and Luxury & Jewelry has seen the lowest, at 0.02.
