Device Usage
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In August, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 71% – this is a 1% spike from July. In general, over the past twelve months, traffic from mobile made up 70.58% of overall visitors, with 27.5% coming from desktop, and 1.92% from tablet.
Conversion Rate
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In August, the conversion rate from Multi-Brand Retail was the highest, at 4.33% – this is a 0.19% spike from July. In general, over the past twelve months, Food & Beverage has seen the highest conversion rates, at 4.88%, and Home & Furniture has seen the lowest, at 1.46%.
Add-to-Cart Rate
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In August, the add-to-cart rate from Food & Beverage was the highest, at 14.27% – this is a 2.92% spike from July. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 12.76%, and Luxury & Jewelry has seen the lowest, at 3.58%.
Cart Abandonment Rate
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In August, the shopping cart abandonment rate from Beauty & Personal Care was the highest, at 83.02% – this is a 0.17% spike from July. In general, over the past twelve months, Beauty & Personal Care has seen the highest shopping cart abandonment rates, at 82.33%, and Consumer Goods has seen the lowest, at 43.02%.
Average Order Value
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In August, the AOV from Home & Furniture was the highest, at $250 – this is a 6% drop from July. In general, over the past twelve months, Home & Furniture has seen the highest average order values, at $251, and Pet Care & Veterinary Services has seen the lowest, at $69.
Units per Transaction
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In August, the units per transaction from Food & Beverage was the highest, at 8.41 – this is a 8.97% drop from July. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 8.38, and Fashion, Accessories, and Apparel has seen the lowest, at 2.74.
Average Transactions per User
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In August, the transactions per user from Consumer Goods was the highest, at 0.25 – this is a 77.78% spike from July. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 0.24, and Home & Furniture has seen the lowest, at 0.05.
