The average units per transaction globally is 4.18
MoM UPT breakdown
Average number of products bought per order by visitors over the past twelve months
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Units per transaction statistics
In March, the units per transaction from Food & Beverage was the highest, at 10.47 – this is a 7.84% spike from February. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 9.62, and Fashion, Accessories, and Apparel has seen the lowest, at 2.78.
EMEA has witnessed the largest number of units per transaction of average (5.58), followed by APAC (2.76), and then Americas (2.62). And in terms of device type, mobile has been responsible for 4.3 of UPT, with desktop representing 4.2, and 3.28 from tablet.
Major trends noticed:
Home & Furniture — rose by 22.79% in units per transaction, from 3.11 in February to 3.91 in March.
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