The average units per transaction globally is 4.53
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Units per transaction statistics
In January, the units per transaction from Beauty & Personal Care was the highest, at 11.87 – this is a 28.38% spike from December. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 10.27, and Fashion, Accessories, and Apparel has seen the lowest, at 2.91.
EMEA has witnessed the largest number of units per transaction of average (4.99), followed by Americas (4.27), and then APAC (3.51). And in terms of device type, desktop has been responsible for 5.9 of UPT, with mobile representing 3.9, and 3.29 from tablet.
Major trends noticed:
Consumer Goods — rose by 31.19% in units per transaction, from 6.82 in December to 9.34 in January.
Beauty & Personal Care — rose by 28.38% in units per transaction, from 8.92 in December to 11.87 in January.
Fashion, Accessories, and Apparel — rose by 13.58% in units per transaction, from 2.54 in December to 2.91 in January.
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