eCommerce Benchmarks

The average units per transaction globally is 2.97

MoM UPT breakdown Average number of products bought per order by visitors over the past twelve months
Filter by
Save Graph

Units per transaction statistics

In February, the units per transaction from Food & Beverage was the highest, at 7.16 – this is a 37.28% spike from January. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 5.17, and Fashion, Accessories, and Apparel has seen the lowest, at 2.68.

APAC has witnessed the largest number of units per transaction of average (3.94), followed by Americas (3.04), and then EMEA (2.7). And in terms of device type, desktop has been responsible for 3.47 of UPT, with tablet representing 2.9, and 2.6 from mobile.

Major trends noticed:

Beauty & Personal Care — rose by 21.64% in units per transaction, from 3.05 in January to 3.79 in February.

Home & Furniture — rose by 40.12% in units per transaction, from 2.75 in January to 4.13 in February.

Food & Beverage — rose by 37.28% in units per transaction, from 4.91 in January to 7.16 in February.

Multi-Brand Retail — fell by 16.16% in units per transaction, from 6.22 in January to 5.29 in February.

Luxury & Jewelry — fell by 15.63% in units per transaction, from 4 in January to 3.42 in February.

Explore six other KPIs and discover how you compare using our eCommerce statistics