The average units per transaction globally is 3.95
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Units per transaction statistics
In July, the units per transaction from Beauty & Personal Care was the highest, at 9.03 – this is a 10.24% spike from June. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 7.68, and Fashion, Accessories, and Apparel has seen the lowest, at 2.84.
EMEA has witnessed the largest number of units per transaction of average (4.74), followed by APAC (2.85), and then Americas (2.71). And in terms of device type, desktop has been responsible for 4.15 of UPT, with mobile representing 3.98, and 3.32 from tablet.
Major trends noticed:
Beauty & Personal Care — rose by 10.24% in units per transaction, from 8.15 in June to 9.03 in July.
Consumer Goods — fell by 35.33% in units per transaction, from 3.43 in June to 2.4 in July.
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