The average units per transaction globally is 4.56
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Units per transaction statistics
In June, the units per transaction from Beauty & Personal Care was the highest, at 10.41 – this is a 8.2% spike from May. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 9.5, and Fashion, Accessories, and Apparel has seen the lowest, at 2.91.
APAC has witnessed the largest number of units per transaction of average (5.49), followed by EMEA (4.69), and then Americas (4.38). And in terms of device type, desktop has been responsible for 5.86 of UPT, with mobile representing 3.99, and 3.86 from tablet.
Major trends noticed:
Food & Beverage — rose by 11.47% in units per transaction, from 7.97 in May to 8.94 in June.
Home & Furniture — rose by 11.23% in units per transaction, from 4.96 in May to 5.55 in June.
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