The average units per transaction globally is 4.13
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Units per transaction statistics
In April, the units per transaction from Food & Beverage was the highest, at 9.72 – this is a 7.43% drop from March. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 9.41, and Fashion, Accessories, and Apparel has seen the lowest, at 2.8.
EMEA has witnessed the largest number of units per transaction of average (5.45), followed by APAC (2.78), and then Americas (2.63). And in terms of device type, mobile has been responsible for 4.23 of UPT, with desktop representing 4.18, and 3.28 from tablet.
Major trends noticed:
Consumer Goods — rose by 11.27% in units per transaction, from 3.6 in March to 4.03 in April.
Beauty & Personal Care — fell by 11.14% in units per transaction, from 8.91 in March to 7.97 in April.
Pet Care & Veterinary Services — rose by 20.99% in units per transaction, from 3.88 in March to 4.79 in April.
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