eCommerce Benchmarks

The average units per transaction globally is 2.84

MoM UPT breakdown Average number of products bought per order by visitors over the past twelve months
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Units per transaction statistics

In July, the units per transaction from Food & Beverage was the highest, at 4.01 – this is a 3.3% spike from June. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 4.06, and Home & Furniture has seen the lowest, at 2.33.

Americas has witnessed the largest number of units per transaction of average (2.92), followed by APAC (2.9), and then EMEA (2.7). And in terms of device type, desktop has been responsible for 3.11 of UPT, with tablet representing 2.93, and 2.64 from mobile.

Major trends noticed:

Luxury & Jewelry — rose by 10.82% in units per transaction, from 2.71 in June to 3.02 in July.

Multi-Brand Retail — fell by 24.39% in units per transaction, from 3.45 in June to 2.7 in July.

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