The average units per transaction globally is 4.74
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Units per transaction statistics
In August, the units per transaction from Beauty & Personal Care was the highest, at 10.47 – this is a 1.73% spike from July. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 9.61, and Fashion, Accessories, and Apparel has seen the lowest, at 2.92.
APAC has witnessed the largest number of units per transaction of average (5.7), followed by EMEA (4.82), and then Americas (4.7). And in terms of device type, desktop has been responsible for 6.28 of UPT, with mobile representing 4.09, and 3.83 from tablet.
Major trends noticed:
Consumer Goods — fell by 14% in units per transaction, from 10.55 in July to 9.17 in August.
Pet Care & Veterinary Services — rose by 11.6% in units per transaction, from 4.79 in July to 5.38 in August.
Home & Furniture — fell by 16.08% in units per transaction, from 4.3 in July to 3.66 in August.
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