eCommerce Benchmarks

The average units per transaction globally is 4.49

MoM UPT breakdown Average number of products bought per order by visitors over the past twelve months
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Units per transaction statistics

In May, the units per transaction from Beauty & Personal Care was the highest, at 9.86 – this is a 0.4% drop from April. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 9.44, and Fashion, Accessories, and Apparel has seen the lowest, at 2.88.

APAC has witnessed the largest number of units per transaction of average (5.4), followed by EMEA (4.56), and then Americas (4.38). And in terms of device type, desktop has been responsible for 5.72 of UPT, with mobile representing 3.96, and 3.87 from tablet.

Major trends noticed:

Luxury & Jewelry — fell by 11.48% in units per transaction, from 3.96 in April to 3.53 in May.

Food & Beverage — rose by 16.72% in units per transaction, from 6.74 in April to 7.97 in May.

Consumer Goods — fell by 11.11% in units per transaction, from 10.83 in April to 9.69 in May.

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