eCommerce Benchmarks
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The average units per transaction globally is 2.87

MoM UPT breakdown Average number of products bought per order by visitors over the past twelve months
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Units per transaction statistics

In March, the units per transaction from Food & Beverage was the highest, at 4.19 – this is a 5.9% spike from February. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 4.38, and Consumer Goods has seen the lowest, at 2.28.

APAC has witnessed the largest number of units per transaction of average (3.08), followed by Americas (2.93), and then EMEA (2.8). And in terms of device type, desktop has been responsible for 3.17 of UPT, with tablet representing 3.06, and 2.66 from mobile.

Major trends noticed:

Beauty & Personal Care — rose by 16.59% in units per transaction, from 2.82 in February to 3.33 in March.

Consumer Goods — rose by 56.86% in units per transaction, from 1.8 in February to 3.23 in March.

Explore six other KPIs and discover how you compare using our eCommerce statistics