The average units per transaction globally is 4.05
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Units per transaction statistics
In June, the units per transaction from Food & Beverage was the highest, at 11.64 – this is a 18.18% spike from May. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 8.72, and Fashion, Accessories, and Apparel has seen the lowest, at 2.84.
EMEA has witnessed the largest number of units per transaction of average (4.92), followed by APAC (2.83), and then Americas (2.7). And in terms of device type, desktop has been responsible for 4.25 of UPT, with mobile representing 4.09, and 3.36 from tablet.
Major trends noticed:
Beauty & Personal Care — rose by 10.31% in units per transaction, from 7.36 in May to 8.16 in June.
Luxury & Jewelry — rose by 21.87% in units per transaction, from 2.24 in May to 2.79 in June.
Food & Beverage — rose by 18.18% in units per transaction, from 9.7 in May to 11.64 in June.
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