eCommerce Benchmarks

The average eCommerce conversion rate globally is 3.1%

MoM conversion rate breakdown % of completed purchases by visitors over the past six months
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Conversion rate statistics

In October, the conversion rate from Beauty & Personal Care was the highest, at 6.19% – this is a 0.54% spike from September. In general, over the past six months, Beauty & Personal Care has seen the highest conversion rates, at 5.66%, and Multi-Brand Retail has seen the lowest, at 1.51%.

Americas has witnessed the strongest conversion rates overall (3.27%), followed by EMEA (2.97%), and then APAC (2.31%). And in terms of device type, tablet has been responsible for the most conversions, at 3.66%, with 3.23% from desktop, and 3.09% from mobile.

Major trends noticed:

Consumer Goods — rose by 22.01% in conversion rate, from 2.75% in September to 3.43% in October.

Luxury & Jewelry — fell by 78.19% in conversion rate, from 3.22% in September to 1.41% in October.

Multi-Brand Retail — fell by 13.64% in conversion rate, from 0.47% in September to 0.41% in October.

Explore six other KPIs and discover how you compare using our eCommerce statistics