The average order value globally
is $172
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Average order value statistics
In February, the AOV from Luxury & Jewelry was the highest, at $401 – this is a 36% spike from January. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $349, and Pet Care & Veterinary Services has seen the lowest, at $68.
Americas has witnessed the largest average order values overall ($176), followed by EMEA ($173), and then APAC ($132). And in terms of device type, desktop has been responsible for average order values of $230, with tablet representing $154, and $149 from mobile.
Major trends noticed:
Home & Furniture — rose by 15% in average order value, from $262 in January to $303 in February.
Consumer Goods — fell by 18% in average order value, from $336 in January to $280 in February.
Pet Care & Veterinary Services — fell by 19% in average order value, from $70 in January to $58 in February.
Luxury & Jewelry — rose by 36% in average order value, from $279 in January to $401 in February.
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