The average order value globally
is $166
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Average order value statistics
In January, the AOV from Consumer Goods was the highest, at $337 – this is a 46% spike from December. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $347, and Pet Care & Veterinary Services has seen the lowest, at $68.
Americas has witnessed the largest average order values overall ($180), followed by EMEA ($157), and then APAC ($132). And in terms of device type, desktop has been responsible for average order values of $219, with tablet representing $149, and $142 from mobile.
Major trends noticed:
Fashion, Accessories, and Apparel — rose by 18% in average order value, from $243 in December to $292 in January.
Pet Care & Veterinary Services — fell by 11% in average order value, from $78 in December to $70 in January.
Luxury & Jewelry — fell by 19% in average order value, from $336 in December to $279 in January.
Consumer Goods — rose by 46% in average order value, from $210 in December to $337 in January.
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