The average order value globally
is $150
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Average order value statistics
In December, the AOV from Luxury & Jewelry was the highest, at $250 – this is a 38% drop from November. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $348, and Beauty & Personal Care has seen the lowest, at $72.
Americas has witnessed the largest average order values overall ($190), followed by APAC ($157), and then EMEA ($111). And in terms of device type, desktop has been responsible for average order values of $158, with mobile representing $139, and $133 from tablet.
Major trends noticed:
Consumer Goods — fell by 43% in average order value, from $211 in November to $136 in December.
Luxury & Jewelry — fell by 38% in average order value, from $368 in November to $250 in December.
Fashion, Accessories, and Apparel — fell by 24% in average order value, from $262 in November to $206 in December.
Multi-Brand Retail — fell by 17% in average order value, from $95 in November to $80 in December.
Beauty & Personal Care — fell by 13% in average order value, from $76 in November to $67 in December.
Home & Furniture — fell by 15% in average order value, from $215 in November to $185 in December.
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