The average order value globally
is $150
- Filter by
Average order value statistics
In October, the AOV from Consumer Goods was the highest, at $296 – this is a 2% drop from September. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $328, and Beauty & Personal Care has seen the lowest, at $67.
Americas has witnessed the largest average order values overall ($183), followed by APAC ($135), and then EMEA ($128). And in terms of device type, desktop has been responsible for average order values of $192, with tablet representing $139, and $133 from mobile.
Major trends noticed:
Pet Care & Veterinary Services — fell by 14% in average order value, from $76 in September to $66 in October.
Luxury & Jewelry — fell by 40% in average order value, from $378 in September to $253 in October.
Explore six other KPIs and discover how you compare using our eCommerce statistics
