The average order value globally
is $165
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Average order value statistics
In January, the AOV from Luxury & Jewelry was the highest, at $320 – this is a 19% spike from December. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $340, and Beauty & Personal Care has seen the lowest, at $71.
Americas has witnessed the largest average order values overall ($224), followed by APAC ($157), and then EMEA ($112). And in terms of device type, mobile has been responsible for average order values of $167, with desktop representing $160, and $126 from tablet.
Major trends noticed:
Home & Furniture — rose by 32% in average order value, from $174 in December to $241 in January.
Consumer Goods — rose by 71% in average order value, from $136 in December to $287 in January.
Luxury & Jewelry — rose by 19% in average order value, from $265 in December to $320 in January.
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