The average order value globally
is $178
- Filter by
Average order value statistics
In February, the AOV from Luxury & Jewelry was the highest, at $356 – this is a 11% spike from January. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $327, and Beauty & Personal Care has seen the lowest, at $71.
Americas has witnessed the largest average order values overall ($272), followed by APAC ($133), and then EMEA ($115). And in terms of device type, desktop has been responsible for average order values of $187, with mobile representing $173, and $137 from tablet.
Major trends noticed:
Luxury & Jewelry — rose by 11% in average order value, from $320 in January to $356 in February.
Pet Care & Veterinary Services — fell by 11% in average order value, from $75 in January to $67 in February.
Explore six other KPIs and discover how you compare using our eCommerce statistics
