The average order value globally
is $150
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Average order value statistics
In November, the AOV from Luxury & Jewelry was the highest, at $323 – this is a 24% spike from October. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $333, and Pet Care & Veterinary Services has seen the lowest, at $68.
Americas has witnessed the largest average order values overall ($181), followed by APAC ($133), and then EMEA ($130). And in terms of device type, desktop has been responsible for average order values of $194, with tablet representing $140, and $133 from mobile.
Major trends noticed:
Home & Furniture — fell by 15% in average order value, from $263 in October to $227 in November.
Luxury & Jewelry — rose by 24% in average order value, from $254 in October to $323 in November.
Pet Care & Veterinary Services — rose by 19% in average order value, from $66 in October to $80 in November.
Beauty & Personal Care — rose by 14% in average order value, from $74 in October to $85 in November.
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