eCommerce Benchmarks
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The average order value globally
is $178

MoM AOV breakdown The number of unique purchases per visitor over the past twelve months
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Average order value statistics

In March, the AOV from Luxury & Jewelry was the highest, at $376 – this is a 5% spike from February. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $329, and Beauty & Personal Care has seen the lowest, at $72.

Americas has witnessed the largest average order values overall ($272), followed by APAC ($130), and then EMEA ($116). And in terms of device type, desktop has been responsible for average order values of $178, with mobile representing $177, and $142 from tablet.

Major trends noticed:

Consumer Goods — fell by 19% in average order value, from $301 in February to $249 in March.

Explore six other KPIs and discover how you compare using our eCommerce statistics