The average order value globally
is $158
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Average order value statistics
In December, the AOV from Luxury & Jewelry was the highest, at $336 – this is a 4% spike from November. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $351, and Pet Care & Veterinary Services has seen the lowest, at $68.
Americas has witnessed the largest average order values overall ($182), followed by EMEA ($142), and then APAC ($133). And in terms of device type, desktop has been responsible for average order values of $204, with tablet representing $144, and $137 from mobile.
Major trends noticed:
Consumer Goods — fell by 24% in average order value, from $268 in November to $210 in December.
Fashion, Accessories, and Apparel — rose by 51% in average order value, from $144 in November to $243 in December.
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