The average order value globally
is $133
MoM AOV breakdown
The number of unique purchases per visitor over the past twelve months
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Average order value statistics
In October, the AOV from Luxury & Jewelry was the highest, at $265 – this is a 49% drop from September. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $341, and Beauty & Personal Care has seen the lowest, at $73.
Americas has witnessed the largest average order values overall ($174), followed by APAC ($150), and then EMEA ($106). And in terms of device type, desktop has been responsible for average order values of $151, with mobile representing $125, and $125 from tablet.
Major trends noticed:
Luxury & Jewelry — fell by 49% in average order value, from $436 in September to $265 in October.
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