eCommerce Benchmarks
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The average order value globally
is $155

MoM AOV breakdown The number of unique purchases per visitor over the past twelve months
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Average order value statistics

In June, the AOV from Luxury & Jewelry was the highest, at $417 – this is a 7% spike from May. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $330, and Beauty & Personal Care has seen the lowest, at $71.

Americas has witnessed the largest average order values overall ($198), followed by APAC ($132), and then EMEA ($128). And in terms of device type, desktop has been responsible for average order values of $195, with tablet representing $140, and $138 from mobile.

Major trends noticed:

Consumer Goods — fell by 31% in average order value, from $372 in May to $271 in June.

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