The average transactions per user globally is 0.11
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Average transactions per user statistics
In December, the transactions per user from Food & Beverage was the highest, at 0.43 – this is a 2.3% drop from November. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.37, and Luxury & Jewelry has seen the lowest, at 0.03.
EMEA has witnessed the greatest number of transactions per user on average (0.12), followed by Americas (0.1), and then APAC (0.06). And in terms of device type, desktop has been responsible for 0.12 of ATPU, with mobile representing 0.1, and 0.1 from tablet.
Major trends noticed:
Multi-Brand Retail — fell by 22.22% in average transactions per user, from 0.15 in November to 0.12 in December.
Consumer Goods — fell by 11.76% in average transactions per user, from 0.09 in November to 0.08 in December.
Home & Furniture — fell by 22.22% in average transactions per user, from 0.1 in November to 0.08 in December.
Fashion, Accessories, and Apparel — fell by 11.76% in average transactions per user, from 0.09 in November to 0.08 in December.
Luxury & Jewelry — rose by 28.57% in average transactions per user, from 0.03 in November to 0.04 in December.
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