The average transactions per user globally is 0.12
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Average transactions per user statistics
In November, the transactions per user from Food & Beverage was the highest, at 0.42 – this is a 136% spike from October. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.39, and Luxury & Jewelry has seen the lowest, at 0.03.
EMEA has witnessed the greatest number of transactions per user on average (0.12), followed by Americas (0.11), and then APAC (0.06). And in terms of device type, desktop has been responsible for 0.14 of ATPU, with mobile representing 0.11, and 0.1 from tablet.
Major trends noticed:
Home & Furniture — rose by 35.29% in average transactions per user, from 0.07 in October to 0.1 in November.
Luxury & Jewelry — fell by 28.57% in average transactions per user, from 0.04 in October to 0.03 in November.
Food & Beverage — rose by 136% in average transactions per user, from 0.08 in October to 0.42 in November.
Consumer Goods — rose by 25% in average transactions per user, from 0.07 in October to 0.09 in November.
Pet Care & Veterinary Services — rose by 60.87% in average transactions per user, from 0.08 in October to 0.15 in November.
Beauty & Personal Care — rose by 147.83% in average transactions per user, from 0.06 in October to 0.4 in November.
Fashion, Accessories, and Apparel — rose by 11.76% in average transactions per user, from 0.08 in October to 0.09 in November.
Multi-Brand Retail — rose by 50% in average transactions per user, from 0.09 in October to 0.15 in November.
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