The average transactions per user globally is 0.14
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Average transactions per user statistics
In September, the transactions per user from Food & Beverage was the highest, at 0.74 – this is a 64.29% spike from August. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.52, and Luxury & Jewelry has seen the lowest, at 0.04.
EMEA has witnessed the greatest number of transactions per user on average (0.15), followed by Americas (0.13), and then APAC (0.07). And in terms of device type, desktop has been responsible for 0.18 of ATPU, with mobile representing 0.13, and 0.1 from tablet.
Major trends noticed:
Beauty & Personal Care — fell by 19.61% in average transactions per user, from 0.56 in August to 0.46 in September.
Fashion, Accessories, and Apparel — fell by 11.76% in average transactions per user, from 0.09 in August to 0.08 in September.
Food & Beverage — rose by 64.29% in average transactions per user, from 0.38 in August to 0.74 in September.
Explore six other KPIs and discover how you compare using our eCommerce statistics
