The average transactions per user globally is 0.11
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Average transactions per user statistics
In January, the transactions per user from Food & Beverage was the highest, at 0.47 – this is a 8.89% spike from December. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.36, and Luxury & Jewelry has seen the lowest, at 0.03.
EMEA has witnessed the greatest number of transactions per user on average (0.11), followed by Americas (0.1), and then APAC (0.06). And in terms of device type, desktop has been responsible for 0.12 of ATPU, with mobile representing 0.1, and 0.1 from tablet.
Major trends noticed:
Fashion, Accessories, and Apparel — fell by 13.33% in average transactions per user, from 0.08 in December to 0.07 in January.
Multi-Brand Retail — fell by 40% in average transactions per user, from 0.12 in December to 0.08 in January.
Beauty & Personal Care — fell by 141.67% in average transactions per user, from 0.41 in December to 0.07 in January.
Home & Furniture — fell by 13.33% in average transactions per user, from 0.08 in December to 0.07 in January.
Consumer Goods — fell by 13.33% in average transactions per user, from 0.08 in December to 0.07 in January.
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