The average transactions per user globally is 0.15
- Filter by
Average transactions per user statistics
In August, the transactions per user from Food & Beverage was the highest, at 0.93 – this is a 20.12% spike from July. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.52, and Luxury & Jewelry has seen the lowest, at 0.04.
Americas has witnessed the greatest number of transactions per user on average (0.16), followed by EMEA (0.15), and then APAC (0.07). And in terms of device type, desktop has been responsible for 0.22 of ATPU, with mobile representing 0.13, and 0.1 from tablet.
Major trends noticed:
Luxury & Jewelry — rose by 40% in average transactions per user, from 0.02 in July to 0.03 in August.
Food & Beverage — rose by 20.12% in average transactions per user, from 0.76 in July to 0.93 in August.
Explore six other KPIs and discover how you compare using our eCommerce statistics
