The average transactions per user globally is 0.12
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Average transactions per user statistics
In October, the transactions per user from Multi-Brand Retail was the highest, at 0.09 – this is a 10.53% drop from September. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.4, and Luxury & Jewelry has seen the lowest, at 0.03.
Americas has witnessed the greatest number of transactions per user on average (0.12), followed by EMEA (0.12), and then APAC (0.07). And in terms of device type, desktop has been responsible for 0.15 of ATPU, with mobile representing 0.11, and 0.1 from tablet.
Major trends noticed:
Consumer Goods — fell by 13.33% in average transactions per user, from 0.08 in September to 0.07 in October.
Pet Care & Veterinary Services — fell by 60.87% in average transactions per user, from 0.15 in September to 0.08 in October.
Home & Furniture — fell by 44.44% in average transactions per user, from 0.11 in September to 0.07 in October.
Multi-Brand Retail — fell by 10.53% in average transactions per user, from 0.1 in September to 0.09 in October.
Fashion, Accessories, and Apparel — fell by 11.76% in average transactions per user, from 0.09 in September to 0.08 in October.
Luxury & Jewelry — rose by 28.57% in average transactions per user, from 0.03 in September to 0.04 in October.
Beauty & Personal Care — fell by 152% in average transactions per user, from 0.44 in September to 0.06 in October.
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