The average transactions per user globally is 0.14
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Average transactions per user statistics
In February, the transactions per user from Beauty & Personal Care was the highest, at 0.53 – this is a 5.5% drop from January. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.43, and Luxury & Jewelry has seen the lowest, at 0.04.
Americas has witnessed the greatest number of transactions per user on average (0.15), followed by EMEA (0.14), and then APAC (0.08). And in terms of device type, desktop has been responsible for 0.2 of ATPU, with mobile representing 0.12, and 0.11 from tablet.
Major trends noticed:
Home & Furniture — rose by 16.67% in average transactions per user, from 0.11 in January to 0.13 in February.
Pet Care & Veterinary Services — rose by 14.29% in average transactions per user, from 0.13 in January to 0.15 in February.
Consumer Goods — rose by 12.5% in average transactions per user, from 0.3 in January to 0.34 in February.
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