The average transactions per user globally is 0.14
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Average transactions per user statistics
In March, the transactions per user from Beauty & Personal Care was the highest, at 0.55 – this is a 3.7% spike from February. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.43, and Luxury & Jewelry has seen the lowest, at 0.04.
EMEA has witnessed the greatest number of transactions per user on average (0.14), followed by Americas (0.14), and then APAC (0.08). And in terms of device type, desktop has been responsible for 0.2 of ATPU, with mobile representing 0.12, and 0.11 from tablet.
Major trends noticed:
Consumer Goods — rose by 15.38% in average transactions per user, from 0.3 in February to 0.35 in March.
Food & Beverage — rose by 13.33% in average transactions per user, from 0.14 in February to 0.16 in March.
Multi-Brand Retail — rose by 15.38% in average transactions per user, from 0.12 in February to 0.14 in March.
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