The average transactions per user globally is 0.14
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Average transactions per user statistics
In November, the transactions per user from Beauty & Personal Care was the highest, at 0.51 – this is a 4% spike from October. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.42, and Luxury & Jewelry has seen the lowest, at 0.05.
Americas has witnessed the greatest number of transactions per user on average (0.16), followed by EMEA (0.14), and then APAC (0.09). And in terms of device type, desktop has been responsible for 0.23 of ATPU, with tablet representing 0.12, and 0.11 from mobile.
Major trends noticed:
Multi-Brand Retail — rose by 51.16% in average transactions per user, from 0.16 in October to 0.27 in November.
Fashion, Accessories, and Apparel — rose by 28.57% in average transactions per user, from 0.09 in October to 0.12 in November.
Luxury & Jewelry — fell by 22.22% in average transactions per user, from 0.05 in October to 0.04 in November.
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