The average transactions per user globally is 0.15
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Average transactions per user statistics
In January, the transactions per user from Beauty & Personal Care was the highest, at 0.57 – this is a 23.53% spike from December. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.44, and Luxury & Jewelry has seen the lowest, at 0.04.
Americas has witnessed the greatest number of transactions per user on average (0.15), followed by EMEA (0.14), and then APAC (0.09). And in terms of device type, desktop has been responsible for 0.22 of ATPU, with mobile representing 0.12, and 0.12 from tablet.
Major trends noticed:
Home & Furniture — fell by 16.67% in average transactions per user, from 0.13 in December to 0.11 in January.
Pet Care & Veterinary Services — fell by 14.29% in average transactions per user, from 0.15 in December to 0.13 in January.
Consumer Goods — fell by 12.5% in average transactions per user, from 0.34 in December to 0.3 in January.
Beauty & Personal Care — rose by 23.53% in average transactions per user, from 0.45 in December to 0.57 in January.
Multi-Brand Retail — fell by 59.46% in average transactions per user, from 0.24 in December to 0.13 in January.
Fashion, Accessories, and Apparel — fell by 10.53% in average transactions per user, from 0.1 in December to 0.09 in January.
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