The average transactions per user globally is 0.15
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Average transactions per user statistics
In October, the transactions per user from Beauty & Personal Care was the highest, at 0.49 – this is a 4.17% spike from September. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.41, and Luxury & Jewelry has seen the lowest, at 0.05.
Americas has witnessed the greatest number of transactions per user on average (0.15), followed by EMEA (0.15), and then APAC (0.14). And in terms of device type, desktop has been responsible for 0.24 of ATPU, with tablet representing 0.14, and 0.12 from mobile.
Major trends noticed:
Luxury & Jewelry — rose by 22.22% in average transactions per user, from 0.04 in September to 0.05 in October.
Consumer Goods — rose by 11.32% in average transactions per user, from 0.25 in September to 0.28 in October.
Home & Furniture — rose by 28.57% in average transactions per user, from 0.12 in September to 0.16 in October.
Food & Beverage — rose by 32% in average transactions per user, from 0.21 in September to 0.29 in October.
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