The average transactions per user globally is 0.15
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Average transactions per user statistics
In July, the transactions per user from Beauty & Personal Care was the highest, at 0.6 – this is a 0% drop from June. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.5, and Luxury & Jewelry has seen the lowest, at 0.04.
Americas has witnessed the greatest number of transactions per user on average (0.16), followed by EMEA (0.15), and then APAC (0.07). And in terms of device type, desktop has been responsible for 0.21 of ATPU, with mobile representing 0.12, and 0.11 from tablet.
Major trends noticed:
Multi-Brand Retail — fell by 15.38% in average transactions per user, from 0.14 in June to 0.12 in July.
Consumer Goods — fell by 10.17% in average transactions per user, from 0.31 in June to 0.28 in July.
Fashion, Accessories, and Apparel — rose by 11.76% in average transactions per user, from 0.08 in June to 0.09 in July.
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