Device usage statistics for eCommerce
- Filter by
Device usage statistics
In February, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 75% – this is a 1% drop from January. In general, over the past twelve months, traffic from mobile made up 76.08% of overall visitors, with 22.67% coming from desktop, and 1.25% from tablet.
The biggest surge in MoM traffic came in February from Pet Care & Veterinary Services, with 35.91% more visitors. In general, Fashion, Accessories, and Apparel saw the largest increase in traffic, at 0.589% while Pet Care & Veterinary Services saw the steepest decline at 0.012%.
Lastly, mobile drew the largest number of new users at 70%, and mobile generated the highest percentage of returning visitors, at 79%.
Major trends noticed:
Home & Furniture — fell by 19.37% in device usage, from 120,817,474 in January to 99,485,595 in February.
Multi-Brand Retail — fell by 22.06% in device usage, from 56,088,709 in January to 44,944,097 in February.
Pet Care & Veterinary Services — fell by 35.91% in device usage, from 18,654,555 in January to 12,975,824 in February.
Consumer Goods — fell by 15.27% in device usage, from 122,497,784 in January to 105,124,240 in February.
Fashion, Accessories, and Apparel — fell by 22.1% in device usage, from 852,025,109 in January to 682,436,578 in February.
Explore six other KPIs and discover how you compare using our eCommerce statistics
