Device usage statistics for eCommerce
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Device usage statistics
In August, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 77% – this is a 0% drop from July. In general, over the past twelve months, traffic from mobile made up 76.67% of overall visitors, with 22.33% coming from desktop, and 1% from tablet.
The biggest surge in MoM traffic came in August from Luxury & Jewelry, with 41.44% more visitors. In general, Fashion, Accessories, and Apparel saw the largest increase in traffic, at 0.526% while Pet Care & Veterinary Services saw the steepest decline at 0.011%.
Lastly, mobile drew the largest number of new users at 69%, and mobile generated the highest percentage of returning visitors, at 80%.
Major trends noticed:
Food & Beverage — rose by 20.26% in device usage, from 56,365,520 in July to 69,070,158 in August.
Luxury & Jewelry — fell by 41.44% in device usage, from 126,449,067 in July to 83,046,315 in August.
Fashion, Accessories, and Apparel — fell by 13.07% in device usage, from 878,402,074 in July to 770,617,404 in August.
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