Device usage statistics for eCommerce
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Device usage statistics
In January, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 77% – this is a 2% drop from December. In general, over the past twelve months, traffic from mobile made up 76.42% of overall visitors, with 22.58% coming from desktop, and 1% from tablet.
The biggest surge in MoM traffic came in January from Multi-Brand Retail, with 25.61% more visitors. In general, Fashion, Accessories, and Apparel saw the largest increase in traffic, at 0.519% while Pet Care & Veterinary Services saw the steepest decline at 0.01%.
Lastly, mobile drew the largest number of new users at 68%, and mobile generated the highest percentage of returning visitors, at 80%.
Major trends noticed:
Food & Beverage — fell by 22.84% in device usage, from 55,311,407 in December to 43,972,047 in January.
Pet Care & Veterinary Services — rose by 15.9% in device usage, from 14,404,685 in December to 16,893,541 in January.
Multi-Brand Retail — fell by 25.61% in device usage, from 102,024,861 in December to 78,859,415 in January.
Beauty & Personal Care — fell by 16.52% in device usage, from 225,153,754 in December to 190,804,050 in January.
Home & Furniture — rose by 13.85% in device usage, from 192,528,245 in December to 221,172,794 in January.
Consumer Goods — fell by 17.96% in device usage, from 194,283,024 in December to 162,272,243 in January.
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