Device usage statistics for eCommerce

In December, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 79% – this is a 0% drop from November. In general, over the past twelve months, traffic from mobile made up 76.42% of overall visitors, with 22.58% coming from desktop, and 1% from tablet.

The biggest surge in MoM traffic came in December from Pet Care & Veterinary Services, with 23.21% more visitors. In general, Fashion, Accessories, and Apparel saw the largest increase in traffic, at 0.515% while Pet Care & Veterinary Services saw the steepest decline at 0.01%.

Lastly, mobile drew the largest number of new users at 68%, and mobile generated the highest percentage of returning visitors, at 80%.