Device usage statistics for eCommerce
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Device usage statistics
In October, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 77% – this is a 1% spike from September. In general, over the past twelve months, traffic from mobile made up 76.42% of overall visitors, with 22.58% coming from desktop, and 1% from tablet.
The biggest surge in MoM traffic came in October from Luxury & Jewelry, with 31.95% more visitors. In general, Fashion, Accessories, and Apparel saw the largest increase in traffic, at 0.514% while Pet Care & Veterinary Services saw the steepest decline at 0.01%.
Lastly, mobile drew the largest number of new users at 68%, and mobile generated the highest percentage of returning visitors, at 80%.
Major trends noticed:
Food & Beverage — rose by 22.02% in device usage, from 72,427,985 in September to 90,350,430 in October.
Pet Care & Veterinary Services — rose by 12.32% in device usage, from 14,827,421 in September to 16,773,708 in October.
Multi-Brand Retail — rose by 22.47% in device usage, from 55,287,812 in September to 69,286,151 in October.
Fashion, Accessories, and Apparel — rose by 13.14% in device usage, from 724,514,058 in September to 826,411,817 in October.
Luxury & Jewelry — rose by 31.95% in device usage, from 90,545,833 in September to 124,969,739 in October.
Explore six other KPIs and discover how you compare using our eCommerce statistics
