Device usage statistics for eCommerce
- Filter by
Device usage statistics
In March, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 75% – this is a 1% drop from February. In general, over the past twelve months, traffic from mobile made up 76.42% of overall visitors, with 22.42% coming from desktop, and 1.17% from tablet.
The biggest surge in MoM traffic came in March from Pet Care & Veterinary Services, with 23.79% more visitors. In general, Fashion, Accessories, and Apparel saw the largest increase in traffic, at 0.583% while Pet Care & Veterinary Services saw the steepest decline at 0.012%.
Lastly, mobile drew the largest number of new users at 70%, and mobile generated the highest percentage of returning visitors, at 80%.
Major trends noticed:
Multi-Brand Retail — rose by 17.17% in device usage, from 44,944,093 in February to 53,386,404 in March.
Pet Care & Veterinary Services — rose by 23.79% in device usage, from 12,975,824 in February to 16,479,257 in March.
Explore six other KPIs and discover how you compare using our eCommerce statistics
