Device usage statistics for eCommerce
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Device usage statistics
In July, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 77% – this is a 4% spike from June. In general, over the past twelve months, traffic from mobile made up 76.83% of overall visitors, with 22.17% coming from desktop, and 1% from tablet.
The biggest surge in MoM traffic came in July from Luxury & Jewelry, with 25.28% more visitors. In general, Fashion, Accessories, and Apparel saw the largest increase in traffic, at 0.533% while Pet Care & Veterinary Services saw the steepest decline at 0.011%.
Lastly, mobile drew the largest number of new users at 69%, and mobile generated the highest percentage of returning visitors, at 81%.
Major trends noticed:
Luxury & Jewelry — rose by 25.28% in device usage, from 97,350,516 in June to 125,517,649 in July.
Food & Beverage — fell by 10.83% in device usage, from 37,952,762 in June to 34,052,757 in July.
Explore six other KPIs and discover how you compare using our eCommerce statistics
