Device usage statistics for eCommerce
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Device usage statistics
In February, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 74% – this is a 2% drop from January. In general, over the past twelve months, traffic from mobile made up 76% of overall visitors, with 23% coming from desktop, and 1% from tablet.
The biggest surge in MoM traffic came in February from Fashion, Accessories, and Apparel, with 26.92% more visitors. In general, Fashion, Accessories, and Apparel saw the largest increase in traffic, at 0.512% while Pet Care & Veterinary Services saw the steepest decline at 0.01%.
Lastly, mobile drew the largest number of new users at 67%, and mobile generated the highest percentage of returning visitors, at 80%.
Major trends noticed:
Luxury & Jewelry — fell by 20.75% in device usage, from 159,722,438 in January to 129,694,648 in February.
Fashion, Accessories, and Apparel — fell by 26.92% in device usage, from 1,007,678,642 in January to 768,624,523 in February.
Home & Furniture — fell by 14.07% in device usage, from 218,150,102 in January to 189,467,908 in February.
Pet Care & Veterinary Services — fell by 16.7% in device usage, from 16,893,541 in January to 14,289,542 in February.
Explore six other KPIs and discover how you compare using our eCommerce statistics
