Device usage statistics for eCommerce
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Device usage statistics
In March, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 74% – this is a 1% drop from February. In general, over the past twelve months, traffic from mobile made up 76.17% of overall visitors, with 22.83% coming from desktop, and 1% from tablet.
The biggest surge in MoM traffic came in March from Home & Furniture, with 32.86% more visitors. In general, Fashion, Accessories, and Apparel saw the largest increase in traffic, at 0.512% while Pet Care & Veterinary Services saw the steepest decline at 0.009%.
Lastly, mobile drew the largest number of new users at 66%, and mobile generated the highest percentage of returning visitors, at 80%.
Major trends noticed:
Beauty & Personal Care — rose by 17.63% in device usage, from 203,010,197 in February to 242,261,118 in March.
Fashion, Accessories, and Apparel — rose by 15.06% in device usage, from 796,538,378 in February to 926,232,704 in March.
Home & Furniture — rose by 32.86% in device usage, from 189,228,464 in February to 263,628,473 in March.
Consumer Goods — fell by 17.55% in device usage, from 179,751,242 in February to 150,751,171 in March.
Food & Beverage — rose by 16.53% in device usage, from 43,819,577 in February to 51,717,172 in March.
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