Device usage statistics for eCommerce
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Device usage statistics
In November, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 79% – this is a 2% spike from October. In general, over the past twelve months, traffic from mobile made up 76.5% of overall visitors, with 22.5% coming from desktop, and 1% from tablet.
The biggest surge in MoM traffic came in November from Multi-Brand Retail, with 33.26% more visitors. In general, Fashion, Accessories, and Apparel saw the largest increase in traffic, at 0.513% while Pet Care & Veterinary Services saw the steepest decline at 0.01%.
Lastly, mobile drew the largest number of new users at 68%, and mobile generated the highest percentage of returning visitors, at 80%.
Major trends noticed:
Home & Furniture — rose by 18.55% in device usage, from 167,730,841 in October to 202,026,227 in November.
Food & Beverage — fell by 27.22% in device usage, from 92,121,638 in October to 70,052,806 in November.
Consumer Goods — rose by 18.62% in device usage, from 164,140,132 in October to 197,848,481 in November.
Beauty & Personal Care — rose by 10.82% in device usage, from 189,319,967 in October to 210,973,008 in November.
Fashion, Accessories, and Apparel — rose by 26.49% in device usage, from 834,822,487 in October to 1,089,715,183 in November.
Multi-Brand Retail — rose by 33.26% in device usage, from 69,647,358 in October to 97,428,099 in November.
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