Device usage statistics for eCommerce

In December, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 79% – this is a 0% drop from November. In general, over the past twelve months, traffic from mobile made up 75.92% of overall visitors, with 22.75% coming from desktop, and 1.33% from tablet.

The biggest surge in MoM traffic came in December from Pet Care & Veterinary Services, with 20.07% more visitors. In general, Fashion, Accessories, and Apparel saw the largest increase in traffic, at 0.56% while Pet Care & Veterinary Services saw the steepest decline at 0.012%.

Lastly, mobile drew the largest number of new users at 71%, and mobile generated the highest percentage of returning visitors, at 79%.