Device usage statistics for eCommerce

In October, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 78% – this is a 1% spike from September. In general, over the past twelve months, traffic from mobile made up 75.42% of overall visitors, with 23% coming from desktop, and 1.58% from tablet.

The biggest surge in MoM traffic came in October from Home & Furniture, with 14.86% more visitors. In general, Fashion, Accessories, and Apparel saw the largest increase in traffic, at 0.547% while Pet Care & Veterinary Services saw the steepest decline at 0.012%.

Lastly, mobile drew the largest number of new users at 71%, and mobile generated the highest percentage of returning visitors, at 78%.