eCommerce Benchmarks
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Device usage statistics for eCommerce

MoM device usage breakdown % of traffic per device over the past twelve months
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Device usage statistics

In September, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 77% – this is a 0% drop from August. In general, over the past twelve months, traffic from mobile made up 76.58% of overall visitors, with 22.42% coming from desktop, and 1% from tablet.

The biggest surge in MoM traffic came in September from Home & Furniture, with 12.43% more visitors. In general, Fashion, Accessories, and Apparel saw the largest increase in traffic, at 0.521% while Pet Care & Veterinary Services saw the steepest decline at 0.01%.

Lastly, mobile drew the largest number of new users at 69%, and mobile generated the highest percentage of returning visitors, at 80%.

Major trends noticed:

Pet Care & Veterinary Services — fell by 10.18% in device usage, from 16,416,991 in August to 14,827,421 in September.

Home & Furniture — fell by 12.43% in device usage, from 173,823,099 in August to 153,474,655 in September.

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