Device usage statistics for eCommerce
- Filter by
Device usage statistics
In January, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 76% – this is a 3% drop from December. In general, over the past twelve months, traffic from mobile made up 76% of overall visitors, with 22.58% coming from desktop, and 1.42% from tablet.
The biggest surge in MoM traffic came in January from Multi-Brand Retail, with 58.55% more visitors. In general, Fashion, Accessories, and Apparel saw the largest increase in traffic, at 0.552% while Pet Care & Veterinary Services saw the steepest decline at 0.012%.
Lastly, mobile drew the largest number of new users at 71%, and mobile generated the highest percentage of returning visitors, at 79%.
Major trends noticed:
Consumer Goods — fell by 17.19% in device usage, from 145,500,072 in December to 122,468,711 in January.
Beauty & Personal Care — fell by 11.41% in device usage, from 208,019,047 in December to 185,568,066 in January.
Multi-Brand Retail — fell by 58.55% in device usage, from 205,145,169 in December to 112,231,984 in January.
Luxury & Jewelry — fell by 35.6% in device usage, from 112,392,844 in December to 78,428,556 in January.
Fashion, Accessories, and Apparel — fell by 21.86% in device usage, from 1,019,128,645 in December to 818,277,425 in January.
Explore six other KPIs and discover how you compare using our eCommerce statistics
