Device usage statistics for eCommerce
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Device usage statistics
In November, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 79% – this is a 1% spike from October. In general, over the past twelve months, traffic from mobile made up 75.67% of overall visitors, with 22.83% coming from desktop, and 1.5% from tablet.
The biggest surge in MoM traffic came in November from Multi-Brand Retail, with 41.82% more visitors. In general, Fashion, Accessories, and Apparel saw the largest increase in traffic, at 0.551% while Pet Care & Veterinary Services saw the steepest decline at 0.012%.
Lastly, mobile drew the largest number of new users at 71%, and mobile generated the highest percentage of returning visitors, at 78%.
Major trends noticed:
Home & Furniture — rose by 10.36% in device usage, from 100,753,147 in October to 111,766,619 in November.
Pet Care & Veterinary Services — rose by 15.76% in device usage, from 18,205,426 in October to 21,320,361 in November.
Multi-Brand Retail — rose by 41.82% in device usage, from 128,435,647 in October to 196,348,377 in November.
Consumer Goods — rose by 26.64% in device usage, from 115,246,644 in October to 150,664,664 in November.
Fashion, Accessories, and Apparel — rose by 25.43% in device usage, from 799,446,571 in October to 1,032,314,433 in November.
Luxury & Jewelry — rose by 28.1% in device usage, from 77,730,333 in October to 103,139,712 in November.
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