Device usage statistics for eCommerce
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Device usage statistics
In August, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 76% – this is a 1% spike from July. In general, over the past twelve months, traffic from mobile made up 74.83% of overall visitors, with 23.67% coming from desktop, and 1.5% from tablet.
The biggest surge in MoM traffic came in August from Pet Care & Veterinary Services, with 16.96% more visitors. In general, Fashion, Accessories, and Apparel saw the largest increase in traffic, at 0.554% while Pet Care & Veterinary Services saw the steepest decline at 0.012%.
Lastly, mobile drew the largest number of new users at 71%, and mobile generated the highest percentage of returning visitors, at 78%.
Major trends noticed:
Pet Care & Veterinary Services — rose by 16.96% in device usage, from 15,564,678 in July to 18,448,363 in August.
Multi-Brand Retail — fell by 13.04% in device usage, from 103,953,938 in July to 91,225,027 in August.
Home & Furniture — rose by 16.09% in device usage, from 109,236,601 in July to 128,345,257 in August.
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