Device usage statistics for eCommerce
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Device usage statistics
In June, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 73% – this is a 3% drop from May. In general, over the past twelve months, traffic from mobile made up 76.42% of overall visitors, with 22.58% coming from desktop, and 1% from tablet.
The biggest surge in MoM traffic came in June from Beauty & Personal Care, with 28.61% more visitors. In general, Fashion, Accessories, and Apparel saw the largest increase in traffic, at 0.541% while Pet Care & Veterinary Services saw the steepest decline at 0.011%.
Lastly, mobile drew the largest number of new users at 69%, and mobile generated the highest percentage of returning visitors, at 80%.
Major trends noticed:
Pet Care & Veterinary Services — rose by 12.38% in device usage, from 16,070,531 in May to 18,191,591 in June.
Food & Beverage — fell by 11.44% in device usage, from 30,233,264 in May to 26,962,991 in June.
Beauty & Personal Care — fell by 28.61% in device usage, from 253,687,723 in May to 190,196,868 in June.
Explore six other KPIs and discover how you compare using our eCommerce statistics
