The average units per transaction globally is 4.18
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Units per transaction statistics
In February, the units per transaction from Food & Beverage was the highest, at 9.68 – this is a 4.54% drop from January. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 9.91, and Fashion, Accessories, and Apparel has seen the lowest, at 2.78.
EMEA has witnessed the largest number of units per transaction of average (5.23), followed by APAC (2.74), and then Americas (2.71). And in terms of device type, mobile has been responsible for 4.34 of UPT, with desktop representing 4.08, and 3.28 from tablet.
Major trends noticed:
Luxury & Jewelry — fell by 25.94% in units per transaction, from 4.53 in January to 3.49 in February.
Pet Care & Veterinary Services — fell by 11.04% in units per transaction, from 4.11 in January to 3.68 in February.
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