The average units per transaction globally is 4.43
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Units per transaction statistics
In March, the units per transaction from Consumer Goods was the highest, at 9.72 – this is a 2.18% spike from February. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 9.19, and Fashion, Accessories, and Apparel has seen the lowest, at 2.9.
APAC has witnessed the largest number of units per transaction of average (5.15), followed by EMEA (4.42), and then Americas (4.39). And in terms of device type, desktop has been responsible for 5.52 of UPT, with mobile representing 3.93, and 3.83 from tablet.
Major trends noticed:
Food & Beverage — rose by 10.23% in units per transaction, from 7.05 in February to 7.81 in March.
Multi-Brand Retail — fell by 24.65% in units per transaction, from 5.65 in February to 4.41 in March.
Home & Furniture — rose by 15.68% in units per transaction, from 3.41 in February to 3.99 in March.
Luxury & Jewelry — rose by 15.07% in units per transaction, from 3.19 in February to 3.71 in March.
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