The average units per transaction globally is 3.88
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Units per transaction statistics
In December, the units per transaction from Food & Beverage was the highest, at 8.28 – this is a 11.22% spike from November. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 8.52, and Fashion, Accessories, and Apparel has seen the lowest, at 2.78.
EMEA has witnessed the largest number of units per transaction of average (4.72), followed by Americas (2.75), and then APAC (2.68). And in terms of device type, mobile has been responsible for 3.99 of UPT, with desktop representing 3.73, and 3.2 from tablet.
Major trends noticed:
Multi-Brand Retail — fell by 10.7% in units per transaction, from 3.25 in November to 2.92 in December.
Food & Beverage — rose by 11.22% in units per transaction, from 7.4 in November to 8.28 in December.
Home & Furniture — fell by 10.19% in units per transaction, from 3.3 in November to 2.98 in December.
Fashion, Accessories, and Apparel — fell by 16.19% in units per transaction, from 2.67 in November to 2.27 in December.
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