The average units per transaction globally is 3.93
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Units per transaction statistics
In July, the units per transaction from Beauty & Personal Care was the highest, at 11.66 – this is a 0.6% spike from June. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 10.04, and Fashion, Accessories, and Apparel has seen the lowest, at 2.8.
EMEA has witnessed the largest number of units per transaction of average (4.77), followed by Americas (2.85), and then APAC (2.56). And in terms of device type, mobile has been responsible for 4.05 of UPT, with desktop representing 3.86, and 2.93 from tablet.
Major trends noticed:
Consumer Goods — rose by 10.22% in units per transaction, from 2.97 in June to 3.29 in July.
Food & Beverage — rose by 101.25% in units per transaction, from 3.37 in June to 10.28 in July.
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