The average units per transaction globally is 4.72
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Units per transaction statistics
In October, the units per transaction from Beauty & Personal Care was the highest, at 10.7 – this is a 3.04% spike from September. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 9.88, and Fashion, Accessories, and Apparel has seen the lowest, at 2.91.
APAC has witnessed the largest number of units per transaction of average (5.52), followed by EMEA (4.99), and then Americas (4.5). And in terms of device type, desktop has been responsible for 6.16 of UPT, with mobile representing 4.11, and 3.67 from tablet.
Major trends noticed:
Luxury & Jewelry — rose by 19.26% in units per transaction, from 3.66 in September to 4.44 in October.
Consumer Goods — fell by 76.34% in units per transaction, from 8.38 in September to 3.75 in October.
Food & Beverage — fell by 15.28% in units per transaction, from 8.03 in September to 6.89 in October.
Multi-Brand Retail — fell by 11.48% in units per transaction, from 4.42 in September to 3.94 in October.
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