The average units per transaction globally is 4.33
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Units per transaction statistics
In November, the units per transaction from Beauty & Personal Care was the highest, at 7.72 – this is a 24.65% drop from October. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 10.71, and Fashion, Accessories, and Apparel has seen the lowest, at 2.79.
EMEA has witnessed the largest number of units per transaction of average (5.36), followed by Americas (2.87), and then APAC (2.73). And in terms of device type, mobile has been responsible for 4.46 of UPT, with desktop representing 4.27, and 3.41 from tablet.
Major trends noticed:
Luxury & Jewelry — fell by 35.33% in units per transaction, from 4.43 in October to 3.1 in November.
Food & Beverage — fell by 21.12% in units per transaction, from 9.16 in October to 7.41 in November.
Consumer Goods — fell by 19.88% in units per transaction, from 3.54 in October to 2.9 in November.
Pet Care & Veterinary Services — rose by 30.69% in units per transaction, from 3.31 in October to 4.51 in November.
Beauty & Personal Care — fell by 24.65% in units per transaction, from 9.89 in October to 7.72 in November.
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