eCommerce Benchmarks
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The average units per transaction globally is 4.89

MoM UPT breakdown Average number of products bought per order by visitors over the past twelve months
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Units per transaction statistics

In September, the units per transaction from Food & Beverage was the highest, at 13.94 – this is a 9.78% spike from August. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 14.25, and Fashion, Accessories, and Apparel has seen the lowest, at 2.82.

EMEA has witnessed the largest number of units per transaction of average (5.65), followed by Americas (4.01), and then APAC (2.97). And in terms of device type, desktop has been responsible for 5.62 of UPT, with mobile representing 4.73, and 3.49 from tablet.

Major trends noticed:

Beauty & Personal Care — fell by 12.95% in units per transaction, from 11.76 in August to 10.33 in September.

Luxury & Jewelry — rose by 12.37% in units per transaction, from 3.26 in August to 3.69 in September.

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