The average units per transaction globally is 4.42
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Units per transaction statistics
In November, the units per transaction from Beauty & Personal Care was the highest, at 8.97 – this is a 17.59% drop from October. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 10.02, and Fashion, Accessories, and Apparel has seen the lowest, at 2.91.
EMEA has witnessed the largest number of units per transaction of average (4.97), followed by Americas (4.08), and then APAC (3.52). And in terms of device type, desktop has been responsible for 5.57 of UPT, with mobile representing 3.89, and 3.4 from tablet.
Major trends noticed:
Multi-Brand Retail — rose by 16.85% in units per transaction, from 3.26 in October to 3.86 in November.
Consumer Goods — fell by 17.64% in units per transaction, from 3.64 in October to 3.05 in November.
Beauty & Personal Care — fell by 17.59% in units per transaction, from 10.7 in October to 8.97 in November.
Luxury & Jewelry — fell by 15.83% in units per transaction, from 4.43 in October to 3.78 in November.
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