The average units per transaction globally is 4.51
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Units per transaction statistics
In December, the units per transaction from Beauty & Personal Care was the highest, at 8.93 – this is a 2.43% drop from November. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 10.21, and Fashion, Accessories, and Apparel has seen the lowest, at 2.91.
EMEA has witnessed the largest number of units per transaction of average (4.98), followed by Americas (4.24), and then APAC (3.5). And in terms of device type, desktop has been responsible for 5.83 of UPT, with mobile representing 3.9, and 3.37 from tablet.
Major trends noticed:
Luxury & Jewelry — fell by 12.06% in units per transaction, from 3.78 in November to 3.35 in December.
Fashion, Accessories, and Apparel — fell by 19.54% in units per transaction, from 3.09 in November to 2.54 in December.
Multi-Brand Retail — fell by 18.08% in units per transaction, from 3.86 in November to 3.22 in December.
Home & Furniture — fell by 11.06% in units per transaction, from 3.34 in November to 2.99 in December.
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