The average units per transaction globally is 4.8
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Units per transaction statistics
In August, the units per transaction from Food & Beverage was the highest, at 12.64 – this is a 6.11% spike from July. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 13.51, and Fashion, Accessories, and Apparel has seen the lowest, at 2.81.
EMEA has witnessed the largest number of units per transaction of average (5.57), followed by Americas (3.83), and then APAC (2.96). And in terms of device type, desktop has been responsible for 5.41 of UPT, with mobile representing 4.65, and 3.75 from tablet.
Major trends noticed:
Consumer Goods — rose by 81.97% in units per transaction, from 3.29 in July to 7.86 in August.
Home & Furniture — fell by 11.83% in units per transaction, from 3.94 in July to 3.5 in August.
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