The average units per transaction globally is 4.11
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Units per transaction statistics
In February, the units per transaction from Beauty & Personal Care was the highest, at 11.15 – this is a 3.52% drop from January. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 9.74, and Fashion, Accessories, and Apparel has seen the lowest, at 2.86.
EMEA has witnessed the largest number of units per transaction of average (4.8), followed by Americas (3.37), and then APAC (2.97). And in terms of device type, desktop has been responsible for 4.62 of UPT, with mobile representing 3.94, and 3.1 from tablet.
Major trends noticed:
Pet Care & Veterinary Services — fell by 11.31% in units per transaction, from 4.95 in January to 4.42 in February.
Consumer Goods — rose by 10.77% in units per transaction, from 3.69 in January to 4.11 in February.
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