The average units per transaction globally is 4.33
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Units per transaction statistics
In October, the units per transaction from Beauty & Personal Care was the highest, at 9.81 – this is a 5.16% drop from September. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 10.93, and Fashion, Accessories, and Apparel has seen the lowest, at 2.82.
EMEA has witnessed the largest number of units per transaction of average (5.32), followed by Americas (2.92), and then APAC (2.68). And in terms of device type, mobile has been responsible for 4.43 of UPT, with desktop representing 4.29, and 3.18 from tablet.
Major trends noticed:
Pet Care & Veterinary Services — fell by 30.63% in units per transaction, from 4.48 in September to 3.29 in October.
Luxury & Jewelry — rose by 18.23% in units per transaction, from 3.69 in September to 4.43 in October.
Food & Beverage — fell by 40.03% in units per transaction, from 13.94 in September to 9.29 in October.
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