The average units per transaction globally is 3.97
- Filter by
Units per transaction statistics
In March, the units per transaction from Beauty & Personal Care was the highest, at 11.48 – this is a 0% drop from February. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 9.23, and Fashion, Accessories, and Apparel has seen the lowest, at 2.89.
EMEA has witnessed the largest number of units per transaction of average (4.56), followed by Americas (3.34), and then APAC (2.95). And in terms of device type, desktop has been responsible for 4.3 of UPT, with mobile representing 3.87, and 3.04 from tablet.
Major trends noticed:
Luxury & Jewelry — rose by 11.84% in units per transaction, from 3.02 in February to 3.4 in March.
Home & Furniture — rose by 12.62% in units per transaction, from 3.49 in February to 3.96 in March.
Explore six other KPIs and discover how you compare using our eCommerce statistics
