The average units per transaction globally is 3.94
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Units per transaction statistics
In January, the units per transaction from Food & Beverage was the highest, at 10.15 – this is a 20.29% spike from December. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 8.93, and Fashion, Accessories, and Apparel has seen the lowest, at 2.77.
EMEA has witnessed the largest number of units per transaction of average (4.82), followed by APAC (2.73), and then Americas (2.73). And in terms of device type, mobile has been responsible for 4.1 of UPT, with desktop representing 3.68, and 3.25 from tablet.
Major trends noticed:
Fashion, Accessories, and Apparel — rose by 16.19% in units per transaction, from 2.27 in December to 2.67 in January.
Pet Care & Veterinary Services — fell by 10.82% in units per transaction, from 4.58 in December to 4.11 in January.
Luxury & Jewelry — rose by 36.25% in units per transaction, from 3.14 in December to 4.53 in January.
Beauty & Personal Care — rose by 22.52% in units per transaction, from 7.96 in December to 9.98 in January.
Consumer Goods — rose by 15.33% in units per transaction, from 2.77 in December to 3.23 in January.
Food & Beverage — rose by 20.29% in units per transaction, from 8.28 in December to 10.15 in January.
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