Device Usage
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In April, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 76% – this is a 1% spike from March. In general, over the past twelve months, traffic from mobile made up 76.5% of overall visitors, with 22.42% coming from desktop, and 1.08% from tablet.
Conversion Rate
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In April, the conversion rate from Food & Beverage was the highest, at 5.28% – this is a 0.36% drop from March. In general, over the past twelve months, Food & Beverage has seen the highest conversion rates, at 5.81%, and Luxury & Jewelry has seen the lowest, at 1.18%.
Add-to-Cart Rate
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In April, the add-to-cart rate from Food & Beverage was the highest, at 10.83% – this is a 0.27% drop from March. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 11.22%, and Luxury & Jewelry has seen the lowest, at 3.3%.
Cart Abandonment Rate
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In April, the shopping cart abandonment rate from Beauty & Personal Care was the highest, at 80.99% – this is a 2.35% spike from March. In general, over the past twelve months, Luxury & Jewelry has seen the highest shopping cart abandonment rates, at 81.03%, and Pet Care & Veterinary Services has seen the lowest, at 51.5%.
Average Order Value
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In April, the AOV from Luxury & Jewelry was the highest, at $380 – this is a 1% spike from March. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $326, and Pet Care & Veterinary Services has seen the lowest, at $71.
Units per Transaction
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In April, the units per transaction from Beauty & Personal Care was the highest, at 11.05 – this is a 3.38% drop from March. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 9.38, and Fashion, Accessories, and Apparel has seen the lowest, at 2.88.
Average Transactions per User
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In April, the transactions per user from Beauty & Personal Care was the highest, at 0.52 – this is a 3.77% drop from March. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.44, and Luxury & Jewelry has seen the lowest, at 0.04.
