Device Usage
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In February, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 75% – this is a 1% drop from January. In general, over the past twelve months, traffic from mobile made up 76.08% of overall visitors, with 22.67% coming from desktop, and 1.25% from tablet.
Conversion Rate
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In February, the conversion rate from Food & Beverage was the highest, at 5.13% – this is a 0.52% drop from January. In general, over the past twelve months, Food & Beverage has seen the highest conversion rates, at 5.93%, and Luxury & Jewelry has seen the lowest, at 1.19%.
Add-to-Cart Rate
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In February, the add-to-cart rate from Food & Beverage was the highest, at 10.88% – this is a 1.16% drop from January. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 11.45%, and Luxury & Jewelry has seen the lowest, at 3.34%.
Cart Abandonment Rate
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In February, the shopping cart abandonment rate from Luxury & Jewelry was the highest, at 82.56% – this is a 1.16% spike from January. In general, over the past twelve months, Luxury & Jewelry has seen the highest shopping cart abandonment rates, at 81.01%, and Pet Care & Veterinary Services has seen the lowest, at 54.39%.
Average Order Value
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In February, the AOV from Luxury & Jewelry was the highest, at $356 – this is a 11% spike from January. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $327, and Beauty & Personal Care has seen the lowest, at $71.
Units per Transaction
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In February, the units per transaction from Beauty & Personal Care was the highest, at 11.15 – this is a 3.52% drop from January. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 9.74, and Fashion, Accessories, and Apparel has seen the lowest, at 2.86.
Average Transactions per User
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In February, the transactions per user from Beauty & Personal Care was the highest, at 0.53 – this is a 5.5% drop from January. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.43, and Luxury & Jewelry has seen the lowest, at 0.04.
