Device Usage
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In August, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 77% – this is a 0% drop from July. In general, over the past twelve months, traffic from mobile made up 76.67% of overall visitors, with 22.33% coming from desktop, and 1% from tablet.
Conversion Rate
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In August, the conversion rate from Food & Beverage was the highest, at 7.4% – this is a 0.98% spike from July. In general, over the past twelve months, Food & Beverage has seen the highest conversion rates, at 7.06%, and Luxury & Jewelry has seen the lowest, at 1%.
Add-to-Cart Rate
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In August, the add-to-cart rate from Beauty & Personal Care was the highest, at 9.09% – this is a 0.12% drop from July. In general, over the past twelve months, Beauty & Personal Care has seen the highest add-to-cart rates, at 8.51%, and Luxury & Jewelry has seen the lowest, at 2.8%.
Cart Abandonment Rate
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In August, the shopping cart abandonment rate from Food & Beverage was the highest, at 84.29% – this is a 5.01% spike from July. In general, over the past twelve months, Luxury & Jewelry has seen the highest shopping cart abandonment rates, at 81.04%, and Pet Care & Veterinary Services has seen the lowest, at 50.98%.
Average Order Value
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In August, the AOV from Luxury & Jewelry was the highest, at $432 – this is a 122% spike from July. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $316, and Beauty & Personal Care has seen the lowest, at $67.
Units per Transaction
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In August, the units per transaction from Food & Beverage was the highest, at 12.64 – this is a 6.11% spike from July. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 13.51, and Fashion, Accessories, and Apparel has seen the lowest, at 2.81.
Average Transactions per User
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In August, the transactions per user from Food & Beverage was the highest, at 0.93 – this is a 20.12% spike from July. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.52, and Luxury & Jewelry has seen the lowest, at 0.04.
