Device Usage
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In July, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 77% – this is a 4% spike from June. In general, over the past twelve months, traffic from mobile made up 76.83% of overall visitors, with 22.17% coming from desktop, and 1% from tablet.
Conversion Rate
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In July, the conversion rate from Food & Beverage was the highest, at 7.19% – this is a 0.11% drop from June. In general, over the past twelve months, Food & Beverage has seen the highest conversion rates, at 7.22%, and Luxury & Jewelry has seen the lowest, at 1.04%.
Add-to-Cart Rate
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In July, the add-to-cart rate from Beauty & Personal Care was the highest, at 9.22% – this is a 0.53% spike from June. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 10.62%, and Luxury & Jewelry has seen the lowest, at 2.92%.
Cart Abandonment Rate
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In July, the shopping cart abandonment rate from Beauty & Personal Care was the highest, at 80.92% – this is a 0.01% spike from June. In general, over the past twelve months, Luxury & Jewelry has seen the highest shopping cart abandonment rates, at 80.96%, and Pet Care & Veterinary Services has seen the lowest, at 51.02%.
Average Order Value
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In July, the AOV from Luxury & Jewelry was the highest, at $103 – this is a 121% drop from June. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $300, and Beauty & Personal Care has seen the lowest, at $67.
Units per Transaction
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In July, the units per transaction from Beauty & Personal Care was the highest, at 11.66 – this is a 0.6% spike from June. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 10.04, and Fashion, Accessories, and Apparel has seen the lowest, at 2.8.
Average Transactions per User
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In July, the transactions per user from Beauty & Personal Care was the highest, at 0.6 – this is a 0% drop from June. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.5, and Luxury & Jewelry has seen the lowest, at 0.04.
