Device Usage
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In September, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 77% – this is a 0% drop from August. In general, over the past twelve months, traffic from mobile made up 76.58% of overall visitors, with 22.42% coming from desktop, and 1% from tablet.
Conversion Rate
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In September, the conversion rate from Beauty & Personal Care was the highest, at 4.59% – this is a 0.31% drop from August. In general, over the past twelve months, Food & Beverage has seen the highest conversion rates, at 6.82%, and Luxury & Jewelry has seen the lowest, at 0.98%.
Add-to-Cart Rate
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In September, the add-to-cart rate from Beauty & Personal Care was the highest, at 8.76% – this is a 0.32% drop from August. In general, over the past twelve months, Beauty & Personal Care has seen the highest add-to-cart rates, at 8.61%, and Luxury & Jewelry has seen the lowest, at 2.68%.
Cart Abandonment Rate
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In September, the shopping cart abandonment rate from Food & Beverage was the highest, at 90.22% – this is a 5.93% spike from August. In general, over the past twelve months, Beauty & Personal Care has seen the highest shopping cart abandonment rates, at 80.88%, and Pet Care & Veterinary Services has seen the lowest, at 51.12%.
Average Order Value
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In September, the AOV from Luxury & Jewelry was the highest, at $269 – this is a 44% drop from August. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $315, and Beauty & Personal Care has seen the lowest, at $67.
Units per Transaction
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In September, the units per transaction from Food & Beverage was the highest, at 13.94 – this is a 9.78% spike from August. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 14.25, and Fashion, Accessories, and Apparel has seen the lowest, at 2.82.
Average Transactions per User
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In September, the transactions per user from Food & Beverage was the highest, at 0.74 – this is a 64.29% spike from August. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.52, and Luxury & Jewelry has seen the lowest, at 0.04.
