Device Usage
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In October, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 77% – this is a 1% spike from September. In general, over the past twelve months, traffic from mobile made up 76.42% of overall visitors, with 22.58% coming from desktop, and 1% from tablet.
Conversion Rate
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In October, the conversion rate from Food & Beverage was the highest, at 4.71% – this is a 0.12% spike from September. In general, over the past twelve months, Food & Beverage has seen the highest conversion rates, at 6.23%, and Luxury & Jewelry has seen the lowest, at 0.95%.
Add-to-Cart Rate
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In October, the add-to-cart rate from Beauty & Personal Care was the highest, at 9.43% – this is a 0.67% spike from September. In general, over the past twelve months, Beauty & Personal Care has seen the highest add-to-cart rates, at 8.7%, and Luxury & Jewelry has seen the lowest, at 2.57%.
Cart Abandonment Rate
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In October, the shopping cart abandonment rate from Beauty & Personal Care was the highest, at 84.53% – this is a 0.37% spike from September. In general, over the past twelve months, Beauty & Personal Care has seen the highest shopping cart abandonment rates, at 81.18%, and Pet Care & Veterinary Services has seen the lowest, at 52.69%.
Average Order Value
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In October, the AOV from Consumer Goods was the highest, at $296 – this is a 2% drop from September. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $328, and Beauty & Personal Care has seen the lowest, at $67.
Units per Transaction
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In October, the units per transaction from Beauty & Personal Care was the highest, at 9.81 – this is a 5.16% drop from September. In general, over the past twelve months, Food & Beverage has seen the highest units per transaction, at 10.93, and Fashion, Accessories, and Apparel has seen the lowest, at 2.82.
Average Transactions per User
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In October, the transactions per user from Multi-Brand Retail was the highest, at 0.09 – this is a 10.53% drop from September. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.4, and Luxury & Jewelry has seen the lowest, at 0.03.
