Device Usage
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In November, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 79% – this is a 1% spike from October. In general, over the past twelve months, traffic from mobile made up 75.67% of overall visitors, with 22.83% coming from desktop, and 1.5% from tablet.
Conversion Rate
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In November, the conversion rate from Food & Beverage was the highest, at 6.31% – this is a 0.44% spike from October. In general, over the past twelve months, Food & Beverage has seen the highest conversion rates, at 6.03%, and Home & Furniture has seen the lowest, at 1.11%.
Add-to-Cart Rate
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In November, the add-to-cart rate from Food & Beverage was the highest, at 13.14% – this is a 2.09% spike from October. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 11.39%, and Home & Furniture has seen the lowest, at 3.48%.
Cart Abandonment Rate
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In November, the shopping cart abandonment rate from Luxury & Jewelry was the highest, at 83.19% – this is a 0.31% spike from October. In general, over the past twelve months, Luxury & Jewelry has seen the highest shopping cart abandonment rates, at 80.34%, and Pet Care & Veterinary Services has seen the lowest, at 55.36%.
Average Order Value
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In November, the AOV from Luxury & Jewelry was the highest, at $372 – this is a 34% spike from October. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $348, and Beauty & Personal Care has seen the lowest, at $73.
Units per Transaction
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In November, the units per transaction from Beauty & Personal Care was the highest, at 8.97 – this is a 17.59% drop from October. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 10.02, and Fashion, Accessories, and Apparel has seen the lowest, at 2.91.
Average Transactions per User
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In November, the transactions per user from Beauty & Personal Care was the highest, at 0.51 – this is a 4% spike from October. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.42, and Luxury & Jewelry has seen the lowest, at 0.05.
