Device Usage
- Filter by
In February, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 74% – this is a 2% drop from January. In general, over the past twelve months, traffic from mobile made up 76% of overall visitors, with 23% coming from desktop, and 1% from tablet.
Conversion Rate
- Filter by
In February, the conversion rate from Pet Care & Veterinary Services was the highest, at 7.32% – this is a 3.5% spike from January. In general, over the past twelve months, Food & Beverage has seen the highest conversion rates, at 6%, and Luxury & Jewelry has seen the lowest, at 0.9%.
Add-to-Cart Rate
- Filter by
In February, the add-to-cart rate from Beauty & Personal Care was the highest, at 9.06% – this is a 0.21% drop from January. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 9.76%, and Luxury & Jewelry has seen the lowest, at 2.28%.
Cart Abandonment Rate
- Filter by
In February, the shopping cart abandonment rate from Beauty & Personal Care was the highest, at 84.62% – this is a 0.08% drop from January. In general, over the past twelve months, Beauty & Personal Care has seen the highest shopping cart abandonment rates, at 82.32%, and Pet Care & Veterinary Services has seen the lowest, at 52.49%.
Average Order Value
- Filter by
In February, the AOV from Luxury & Jewelry was the highest, at $401 – this is a 36% spike from January. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $349, and Pet Care & Veterinary Services has seen the lowest, at $68.
Units per Transaction
- Filter by
In February, the units per transaction from Food & Beverage was the highest, at 9.68 – this is a 4.54% drop from January. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 9.91, and Fashion, Accessories, and Apparel has seen the lowest, at 2.78.
Average Transactions per User
- Filter by
In February, the transactions per user from Food & Beverage was the highest, at 0.42 – this is a 200% spike from January. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.36, and Luxury & Jewelry has seen the lowest, at 0.03.
