Device Usage
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In January, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 76% – this is a 3% drop from December. In general, over the past twelve months, traffic from mobile made up 76% of overall visitors, with 22.58% coming from desktop, and 1.42% from tablet.
Conversion Rate
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In January, the conversion rate from Food & Beverage was the highest, at 5.64% – this is a 0.53% drop from December. In general, over the past twelve months, Food & Beverage has seen the highest conversion rates, at 6.04%, and Home & Furniture has seen the lowest, at 1.2%.
Add-to-Cart Rate
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In January, the add-to-cart rate from Food & Beverage was the highest, at 10.42% – this is a 0.19% spike from December. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 10.98%, and Luxury & Jewelry has seen the lowest, at 3.43%.
Cart Abandonment Rate
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In January, the shopping cart abandonment rate from Home & Furniture was the highest, at 81.42% – this is a 4.01% spike from December. In general, over the past twelve months, Luxury & Jewelry has seen the highest shopping cart abandonment rates, at 80.71%, and Pet Care & Veterinary Services has seen the lowest, at 54.64%.
Average Order Value
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In January, the AOV from Luxury & Jewelry was the highest, at $320 – this is a 19% spike from December. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $340, and Beauty & Personal Care has seen the lowest, at $71.
Units per Transaction
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In January, the units per transaction from Beauty & Personal Care was the highest, at 11.87 – this is a 28.38% spike from December. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 10.27, and Fashion, Accessories, and Apparel has seen the lowest, at 2.91.
Average Transactions per User
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In January, the transactions per user from Beauty & Personal Care was the highest, at 0.57 – this is a 23.53% spike from December. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.44, and Luxury & Jewelry has seen the lowest, at 0.04.
