Device Usage
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In March, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 75% – this is a 1% drop from February. In general, over the past twelve months, traffic from mobile made up 76.42% of overall visitors, with 22.42% coming from desktop, and 1.17% from tablet.
Conversion Rate
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In March, the conversion rate from Food & Beverage was the highest, at 5.64% – this is a 0.51% spike from February. In general, over the past twelve months, Food & Beverage has seen the highest conversion rates, at 5.86%, and Luxury & Jewelry has seen the lowest, at 1.19%.
Add-to-Cart Rate
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In March, the add-to-cart rate from Food & Beverage was the highest, at 11.1% – this is a 0.22% spike from February. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 11.24%, and Luxury & Jewelry has seen the lowest, at 3.33%.
Cart Abandonment Rate
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In March, the shopping cart abandonment rate from Luxury & Jewelry was the highest, at 79.56% – this is a 3% drop from February. In general, over the past twelve months, Luxury & Jewelry has seen the highest shopping cart abandonment rates, at 81.01%, and Pet Care & Veterinary Services has seen the lowest, at 53.84%.
Average Order Value
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In March, the AOV from Luxury & Jewelry was the highest, at $376 – this is a 5% spike from February. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $329, and Beauty & Personal Care has seen the lowest, at $72.
Units per Transaction
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In March, the units per transaction from Beauty & Personal Care was the highest, at 11.48 – this is a 0% drop from February. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 9.23, and Fashion, Accessories, and Apparel has seen the lowest, at 2.89.
Average Transactions per User
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In March, the transactions per user from Beauty & Personal Care was the highest, at 0.55 – this is a 3.7% spike from February. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.43, and Luxury & Jewelry has seen the lowest, at 0.04.
