Device Usage
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In November, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 79% – this is a 2% spike from October. In general, over the past twelve months, traffic from mobile made up 76.5% of overall visitors, with 22.5% coming from desktop, and 1% from tablet.
Conversion Rate
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In November, the conversion rate from Beauty & Personal Care was the highest, at 5.74% – this is a 1.1% spike from October. In general, over the past twelve months, Food & Beverage has seen the highest conversion rates, at 6.02%, and Luxury & Jewelry has seen the lowest, at 0.95%.
Add-to-Cart Rate
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In November, the add-to-cart rate from Beauty & Personal Care was the highest, at 10.38% – this is a 0.96% spike from October. In general, over the past twelve months, Beauty & Personal Care has seen the highest add-to-cart rates, at 8.74%, and Luxury & Jewelry has seen the lowest, at 2.51%.
Cart Abandonment Rate
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In November, the shopping cart abandonment rate from Beauty & Personal Care was the highest, at 81.37% – this is a 3.18% drop from October. In general, over the past twelve months, Beauty & Personal Care has seen the highest shopping cart abandonment rates, at 81.45%, and Pet Care & Veterinary Services has seen the lowest, at 52.99%.
Average Order Value
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In November, the AOV from Luxury & Jewelry was the highest, at $323 – this is a 24% spike from October. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $333, and Pet Care & Veterinary Services has seen the lowest, at $68.
Units per Transaction
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In November, the units per transaction from Beauty & Personal Care was the highest, at 7.72 – this is a 24.65% drop from October. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 10.71, and Fashion, Accessories, and Apparel has seen the lowest, at 2.79.
Average Transactions per User
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In November, the transactions per user from Food & Beverage was the highest, at 0.42 – this is a 136% spike from October. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.39, and Luxury & Jewelry has seen the lowest, at 0.03.
