Device Usage
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In December, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 79% – this is a 0% drop from November. In general, over the past twelve months, traffic from mobile made up 75.92% of overall visitors, with 22.75% coming from desktop, and 1.33% from tablet.
Conversion Rate
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In December, the conversion rate from Food & Beverage was the highest, at 6.17% – this is a 0.14% drop from November. In general, over the past twelve months, Food & Beverage has seen the highest conversion rates, at 6.05%, and Home & Furniture has seen the lowest, at 1.13%.
Add-to-Cart Rate
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In December, the add-to-cart rate from Food & Beverage was the highest, at 10.23% – this is a 2.91% drop from November. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 11.08%, and Luxury & Jewelry has seen the lowest, at 3.5%.
Cart Abandonment Rate
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In December, the shopping cart abandonment rate from Beauty & Personal Care was the highest, at 78.67% – this is a 0.35% spike from November. In general, over the past twelve months, Luxury & Jewelry has seen the highest shopping cart abandonment rates, at 80.56%, and Pet Care & Veterinary Services has seen the lowest, at 55%.
Average Order Value
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In December, the AOV from Luxury & Jewelry was the highest, at $250 – this is a 38% drop from November. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $348, and Beauty & Personal Care has seen the lowest, at $72.
Units per Transaction
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In December, the units per transaction from Beauty & Personal Care was the highest, at 8.93 – this is a 2.43% drop from November. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 10.21, and Fashion, Accessories, and Apparel has seen the lowest, at 2.91.
Average Transactions per User
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In December, the transactions per user from Beauty & Personal Care was the highest, at 0.45 – this is a 10.53% drop from November. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.42, and Luxury & Jewelry has seen the lowest, at 0.04.
