Device Usage
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In January, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 77% – this is a 2% drop from December. In general, over the past twelve months, traffic from mobile made up 76.42% of overall visitors, with 22.58% coming from desktop, and 1% from tablet.
Conversion Rate
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In January, the conversion rate from Food & Beverage was the highest, at 5.49% – this is a 0.61% spike from December. In general, over the past twelve months, Food & Beverage has seen the highest conversion rates, at 6.19%, and Luxury & Jewelry has seen the lowest, at 0.92%.
Add-to-Cart Rate
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In January, the add-to-cart rate from Beauty & Personal Care was the highest, at 9.98% – this is a 1.53% spike from December. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 10.45%, and Luxury & Jewelry has seen the lowest, at 2.32%.
Cart Abandonment Rate
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In January, the shopping cart abandonment rate from Beauty & Personal Care was the highest, at 84.85% – this is a 3.16% spike from December. In general, over the past twelve months, Beauty & Personal Care has seen the highest shopping cart abandonment rates, at 82.07%, and Pet Care & Veterinary Services has seen the lowest, at 53.15%.
Average Order Value
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In January, the AOV from Consumer Goods was the highest, at $337 – this is a 46% spike from December. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $347, and Pet Care & Veterinary Services has seen the lowest, at $68.
Units per Transaction
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In January, the units per transaction from Food & Beverage was the highest, at 10.15 – this is a 20.29% spike from December. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 8.93, and Fashion, Accessories, and Apparel has seen the lowest, at 2.77.
Average Transactions per User
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In January, the transactions per user from Food & Beverage was the highest, at 0.47 – this is a 8.89% spike from December. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.36, and Luxury & Jewelry has seen the lowest, at 0.03.
