Device Usage
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In June, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 73% – this is a 3% drop from May. In general, over the past twelve months, traffic from mobile made up 76.42% of overall visitors, with 22.58% coming from desktop, and 1% from tablet.
Conversion Rate
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In June, the conversion rate from Beauty & Personal Care was the highest, at 5.13% – this is a 0.04% spike from May. In general, over the past twelve months, Food & Beverage has seen the highest conversion rates, at 5.6%, and Luxury & Jewelry has seen the lowest, at 1.1%.
Add-to-Cart Rate
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In June, the add-to-cart rate from Food & Beverage was the highest, at 9.71% – this is a 0.85% drop from May. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 11.25%, and Luxury & Jewelry has seen the lowest, at 3.09%.
Cart Abandonment Rate
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In June, the shopping cart abandonment rate from Luxury & Jewelry was the highest, at 82.28% – this is a 3.29% spike from May. In general, over the past twelve months, Luxury & Jewelry has seen the highest shopping cart abandonment rates, at 81.09%, and Pet Care & Veterinary Services has seen the lowest, at 51.03%.
Average Order Value
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In June, the AOV from Luxury & Jewelry was the highest, at $417 – this is a 7% spike from May. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $330, and Beauty & Personal Care has seen the lowest, at $71.
Units per Transaction
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In June, the units per transaction from Beauty & Personal Care was the highest, at 11.59 – this is a 8.17% spike from May. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 9.81, and Fashion, Accessories, and Apparel has seen the lowest, at 2.83.
Average Transactions per User
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In June, the transactions per user from Beauty & Personal Care was the highest, at 0.6 – this is a 8.7% spike from May. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.49, and Luxury & Jewelry has seen the lowest, at 0.04.
